Determinan Firm Performance Melalui Knowledge Creation Process Pada Homestay dan Hotel Tidak Berbintang di Kabupaten Wonosobo
Keywords:
orientasi pelanggan, orientasi kewirausahaan, proses penciptaan pengetahuan, kinerja perusahaan
orientasi pelanggan, orientasi kewirausahaan, proses penciptaan pengetahuan, kinerja perusahaan
Abstract
Tujuan dari penelitian ini untuk menguji peran mediasi knowledge creation process dalam hubungan customer orientation dan entrepreneurial orientation dengan firm performance melalui pada industri penginapan, khususnya homestay dan hotel tidak berbintang di Kabupaten Wonosobo. Pendekatan kuantitatif digunakan dalam metode penelitian ini yang melibatkan 132 responden dari 1.323 unit industri penginapan yang ada. Data dikumpulkan melalui kuesioner yang dirancang untuk mengukur variabel customer orientation, entrepreneurial orientation, knowledge creation process, dan firm performance. SEM-PLS digunakan untuk menganalisis data dan uji hipotesis. Penelitian menunjukkan hasil bahwa firm performance tidak dipengaruhi customer orientation, sedangkan entrepreneurial orientation memiliki pengaruh positif dan signifikan tarhadap firm performance. Selain itu, knowledge creation process mampu mempengaruhi langsung firm performance. Hasil penelitian juga menunjukkan adanya peran mediasi knowledge creation process. Temuan ini menekankan pentingnya penerapan strategi inovatif dan pengelolaan pengetahuan dalam meningkatkan daya saing industri penginapan di Wonosobo.
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References
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Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
Basco, R., Hernández-Perlines, F., & Rodríguez-García, M. (2020). The effect of entrepreneurial orientation on firm performance: A multigroup analysis comparing China, Mexico, and Spain. Journal of Business Research, 113, 409–421. https://doi.org/https://doi.org/10.1016/j.jbusres.2019.09.020
Bekata, A. T., & Kero, C. A. (2024). Customer orientation, open innovation and enterprise performance, evidence from Ethiopian SMEs. Cogent Business & Management, 11(1), 2320462. https://doi.org/10.1080/23311975.2024.2320462
Bordean, O. N., & Welsh, K. (2023). The interplay of strategy, corporate social responsibility and customer orientation in explaining firm performance: a stakeholder view. Economic Research-Ekonomska Istrazivanja , 36(3). https://doi.org/10.1080/1331677X.2023.2201295
Clark, B. H. (1999). Marketing Performance Measures: History and Interrelationships. Journal of Marketing Management, 15(8), 711–732. https://doi.org/10.1362/026725799784772594
Diva, M. A., & Pranatasari, F. D. (2023). An examination of the impact of entrepreneurial orientation on organizational performance © 2023 MSDJ: Management Sustainable Development Journal. Karya ini terlisensi dibawah Creative Commons Attribution 4.0 International An examination of the impact of . MSDJ : Management Sustainable Development Journal, 5.
Elidjen, Hidayat, D., & Abdurachman, E. (2022). The roles of gamification, knowledge creation, and entrepreneurial orientation towards firm performance. International Journal of Innovation Studies, 6(4), 229–237. https://doi.org/10.1016/j.ijis.2022.07.002
Fauzen, A., Iqbal, M., & Abdillah, Y. (2019). The Effect of Entrepreneurial Orientation, Customer Orientation, and Knowledge Sharing on Innovation Capability and Business Performance (Study on Tourism-Based MSMMEs in Banyuwangi Regency). Jurnal Sosial Dan Humaniora, 22(1), 16–22. https://wacana.ub.ac.id/index.php/wacana/article/view/664
Fegada, A., & Veres, Z. (2024). The Impact of Customer Intensity in Firm Performance: Tech Capabilities as A Moderating Variable. European Scientific Journal ESJ, 27, 526–543. https://doi.org/10.19044/esipreprint.3.2024.p526
Genc, E., Dayan, M., & Genc, O. F. (2019). The impact of SME internationalization on innovation: The mediating role of market and entrepreneurial orientation. Industrial Marketing Management, 82, 253–264. https://doi.org/https://doi.org/10.1016/j.indmarman.2019.01.008
Helfat, C. E., & Peteraf, M. A. (2009). Understanding dynamic capabilities: progress along a developmental path. Strategic Organization, 7(1), 91–102. https://doi.org/10.1177/1476127008100133
Hutomo, A., Marditama, T., Limakrisna, N., Sentosa, I., Lee, J., & Yew, K. (2020). Green Human Resource Management, Customer Environmental Collaboration and the Enablers of Green Employee Empowerment: Enhanching an Environmental Performance. 1(2), 358–372. https://doi.org/10.38035/DIJEFA
Influence of Customer Orientation in Performance of Small and Medium Enterprises in Animal Feed Manufacturing in Kenya Daniel Kiama Kiiru , Prof . Elegwa Mukulu & Peter Ngatia , Ph . D ISSN : 2616-8464 Influence of Customer Orientation in Performance of S. (n.d.).
Islam, M. Z., & Zhe, Z. (2022). The effect of customer orientation on financial performance in service firms: The mediating role of service innovation. Management Science Letters, 12(2), 101–116. https://doi.org/10.5267/j.msl.2021.10.003
Islam, M., & Zhe, Z. (2022). The effect of customer orientation on financial performance in service firms: The mediating role of service innovation. Management Science Letters, 12, 101–116. https://doi.org/10.5267/j.msl.2021.10.003
Kiiru, D. K., Mukulu, E., & Ngatia, P. (2022). Influence of Customer Orientation in Performance of Small and Medium Enterprises in Animal Feed Manufacturing in Kenya. Journal of Entrepreneurship & Project Management, 6(3 SE-Articles), 46–58. https://doi.org/10.53819/81018102t5080
Laeeque, S. H., & Samreen, F. B. (2017). Knowledge creation and firm performance: Is innovation the missing link? Standard-Nutzungsbedingungen: Knowledge Creation and Firm Performance: Is Innovation the Missing Link? Pakistan Journal of Commerce and Social Sciences, 11(2), 505–523. https://hdl.handle.net/10419/188302
Li Sa, M. L., Choon-Yin, S., Chai, Y. K., & Aik Joo, J. H. (2020). Knowledge creation process, customer orientation and firm performance: Evidence from small hotels in Malaysia. Asia Pacific Management Review, 25(2), 65–74. https://doi.org/10.1016/j.apmrv.2019.07.002
Li, Y.-H., Huang, J.-W., & Tsai, M.-T. (2009). Entrepreneurial orientation and firm performance: The role of knowledge creation process. Industrial Marketing Management, 38(4), 440–449. https://doi.org/https://doi.org/10.1016/j.indmarman.2008.02.004
Lin, B. W. (2014). Technology Transfer as Technological Learning: A Source of Competitive Advantage for Firms with Limited R&D Resources. SSRN. https://books.google.co.id/books?id=i07qzwEACAAJ
Liow, M. L. S. (2021). Synthesising Resource-Advantage and Hofstede Cultural Dimensions: Customer Orientation, Knowledge Creation and Firm Performance. ASEAN Journal on Hospitality and Tourism, 19(2), 125–141. https://doi.org/10.5614/ajht.2021.19.2.04
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance. The Academy of Management Review, 21(1), 135–172. https://doi.org/10.2307/258632
Lumpkin, G. T., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of Business Venturing, 16(5), 429–451. https://doi.org/https://doi.org/10.1016/S0883-9026(00)00048-3
Meisya, P., & Surjasa, D. (2022). Effect of Market Orientation on Firm Performance in F&B Business Sector: The Role of Supply Chain Integration and Firm Innovativeness. Jurnal Manajemen Teori Dan Terapan | Journal of Theory and Applied Management, 15(1), 132–145. https://doi.org/10.20473/jmtt.v15i1.33635
Nonaka, I., Toyama, R., & Konno, N. (2000). SECI, Ba and Leadership: a Unified Model of Dynamic Knowledge Creation. Long Range Planning, 33(1), 5–34. https://doi.org/https://doi.org/10.1016/S0024-6301(99)00115-6
Nuryakin, & Ardyan, E. (2018). SMEs’ marketing performance: the mediating role of market entry capability. Journal of Research in Marketing and Entrepreneurship, 20(2), 122–146. https://doi.org/10.1108/JRME-03-2016-0005
Papaioannou, A., Kriemadis, T., Kapetaniou, P., Yfantidou, G., & Kourtesopoulou, A. (2018). Customer Oriented Strategy and Business Performance in Tourism and Hospitality Industry BT - Innovative Approaches to Tourism and Leisure (V. Katsoni & K. Velander (Eds.); pp. 417–432). Springer International Publishing.
Prasetyo, J., Syamsurijal AK, Zakaria Wahab, & Muchsin Saggaff Shihab. (2020). The Role Of Customer Innovation And Orientation On The Business Performance Of Pt Pegadaian (PERSERO) Sumatera Area Of South Section. Dinasti International Journal of Economics, Finance & Accounting, 1(2 SE-Articles), 336–344. https://doi.org/10.38035/dijefa.v1i2.308
Riante, C., & Utama, L. (2023). the Influence of Entrepreneurial Orientation on Sme’S Performance Through Entrepreneurial Competency in Pasar Jambi. International Journal of Application on Economics and Business, 1(2), 79–89. https://doi.org/10.24912/v1i2.79-89
Riedqhie, B. N., Indarto, I., & Wardoyo, P. (2023). The Effect of Innovation, Customer Orientation and Digital Marketing on Business Performance Through Competitive Advantage as An Intervening Variable (Study on UMKM Fashion and Crafts in Central Java). BUSINESS: Scientific Journal of Business and Entrepreneurship, 1(2), 128–143.
Runyan, R., Droge, C., & Swinney, J. (2008). Entrepreneurial orientation versus small business orientation: What are their relationships to firm performance? Journal of Small Business Management, 46(4), 567–588. https://doi.org/10.1111/j.1540-627X.2008.00257.x
Schütz, K., Kässer, M., Blome, C., & Foerstl, K. (2020). How to achieve cost savings and strategic performance in purchasing simultaneously: A knowledge-based view. Journal of Purchasing and Supply Management, 26(2), 100534. https://doi.org/https://doi.org/10.1016/j.pursup.2019.04.002
Serafim, G. H., & Veríssimo, J. M. C. (2021). The relationship between strategic orientation, service innovation, and performance in hotels in angola. Sustainability (Switzerland), 13(11). https://doi.org/10.3390/su13116256
Šlogar, H., Morić Milovanović, B., & Hrvatin, S. (2023). Does the Relationship between Entrepreneurial Orientation and Subjective Financial Firm Performance Have an Inverted U-Shape? Evidence from Southeast European SMEs. Administrative Sciences, 13(2). https://doi.org/10.3390/admsci13020026
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Published
2024-08-21
How to Cite
MahfudY., MutmainahK., GuspulA., AffandiA., & KhanifaN. K. (2024, August 21). Determinan Firm Performance Melalui Knowledge Creation Process Pada Homestay dan Hotel Tidak Berbintang di Kabupaten Wonosobo. Journal of Economic, Management, Accounting and Technology, 7(2), 429-443. https://doi.org/https://doi.org/10.32500/jematech.v7i2.7850
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