MENERJEMAHAN VOICES OF THE CUSTOMER (VoC) KEDALAM INOVASI PRODUK MELALUI QUALITY FUNCTION DEPLOYMENT (QFD) PADA UMKM KULINER
Keywords:
VOC, QFD, HOQ, SLR, UMKM
VOC, QFD, HOQ, SLR, UMKM
Abstract
Meskipun memegang peranan penting dalam perekonomian di Indonesia, kondisi UMKM secara agregat terbilang masih lemah dalam pengelolaan manajemen. Gyoza yang pada awalnya disediakan oleh restoran yang proper diadopsi untuk dijalankan dalam bentuk bisnis street food. pengembangan produk baru selain harus mempertimbangkan keputusan teknis terkait produksi, sangat penting pula untuk mengetahui apa yang diinginkan oleh pelanggan atau. Voice of The Customers (VoC) menjadi faktor penting untuk dipertimbangkan dalam pengembangan produk menggunakan model Quality Function Deployment (QFD). Penelitian ini menggunakan metode House of Quality yang mana merupakan alat dari QFD dalam mengembangkan sebuah produk. HOQ dikombinasikan dengan VoC sehingga dapat menerjemahkan apa yang menjadi keinginan dan kebutuhan konsumen. Proses pembentukan VoC menggunakan metode Systematic Literature Review (SLR). Hasil dari penelitian ini adalah harga bahan baku dan biaya proses produksi menjadi faktor yang harus dipertimbangkan dalam pengembangan produk baru karena untuk bisa memiliki keunggulan kompetitif UMKM Street Food gyoza harus mempunyai harga yang bersaing.
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References
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York, J. M., 2019. Developing Product and Business Innovations: Voice of the Customer Approach, Outcomes Strategies, and Beyond. Archives of Business Administration and Management, 2(1), pp. 1-8.
Zaid, A. A. et al., 2020. The Impact of Total Quality Management and Perceived Service Quality on Patient Satisfaction and Behavior Intention in Palestinian Healthcare Organizations. Technology Reports of Kansai University, 62(3), pp. 221-232.
Alghamdi & Faris, 2018. Total Quality Management and Organizational Performance: A Possible Role of Organizational Culture. International Journal of Business Administration, 9(4), pp. 186-200.
Al-Maamari, Q. A., Abdulra, M., Al-Jamrh, B. A. & Al-Harasi, A. H., 2017. The Relationship Between Total Quality Management Practices and Individual Readiness for Change at Change at Production Authority in Yemen. International Journal of Business and Industrial Marketing, 2(6), pp. 48-55.
Angie, N. et al., 2020. House of quality method in preliminary design of kitchen food waste composter. Melaka, Fakulti Kejuruteraan Mekanikal, Universiti Teknikal Malaysia Melaka.
Anon., 2022. Kementerian Perindustrian Republik Indonesia. [Online]
Available at: https://kemenperin.go.id/artikel/23696/Kemenperin:-Industri-Makanan-dan-Minuman-Tumbuh-3,57-di-Kuartal-III-2022
[Accessed Minggu Februari 2022].
Asad, M., Chethiyar, S. D. M. & Ali, A., 2020. Total Quality Management, Entrepreneurial Orientation, and Market Orientation: Moderating Effect of Environment on Performance of SMEs. Paradigms, 14(1), pp. 102-108.
Aschemann-Witzel, J., Giménez, A. & Ares, G., 2018. Consumer in-store choice of suboptimal food to avoid food waste: The role of food category, communication and perception of quality dimensions. Food Quality and Preference, 68(6), pp. 29-39.
Chienwattanasook, K. & Jermsittiparsert, K., 2019. Influence of entrepreneurial orientation and total quality management on organizational performance of pharmaceutical SMEs in Thailand with moderating role of organizational learning. A multifaceted review journal in the field of pharmacy, 10(2), pp. 223-233.
Chin, K. S. et al., 2019. Identifying passengers’ needs in cabin interiors of high-speed rails in China using quality function deployment for improving passenger satisfaction. Transportation Research Part A, 342(1), p. 236.
Cooper, R. G., 2019. The drivers of success in new-product development. Industrial Marketing Management, 76(1), pp. 36-47.
Fongsatitkul, T. & Kainuma, Y., 2021. Integrating a Voice of Customer to Create the Customer Needs Quality Function Deployment (CN-QFD) for a Sustainable New Product Development. OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 14(4), pp. 520-535.
Haiyun, C., Zhixiong, H., Yüksel, S. & Dinçer, H., 2021. Analysis of the innovation strategies for green supply chain management in the energy industry using the QFD-based hybrid interval valued intuitionistic fuzzy decision approach. Renewable and Sustainable Energy Reviews, 143(9), p. 110844.
Hasan, K., Islam, M. S., Shams, A. & Gupta, H., 2018. Total Quality Management (TQM): Implementation in Primary Education System of Bangladesh. International Journal of Research in Industrial Engineering, 7(3), pp. 370-380.
Huang, S. et al., 2022. The interval grey QFD method for new product development: Integrate with LDA topic model to analyze online reviews. Engineering Applications of Artificial Intelligence, 114(8), p. 105213.
Ionica, A. C. & Leba, M., 2015. QFD Integrated in New Product Development - Biometric Identification System Case Study. Procedia Economics and Finance, 23(5), pp. 986-911.
Karasan, A., Ilbahar, E., Cebi, S. & Kahraman, C., 2022. Customer-oriented product design using an integrated neutrosophic AHP & DEMATEL & QFD methodology. Applied Soft Computing, 118(5), p. 108445.
Keinan, A. S. & Karugu, J., 2018. TOTAL QUALITY MANAGEMENT PRACTICES AND PERFORMANCE OF MANUFACTURING FIRMS IN KENYA: CASE OF BAMBURI CEMENT LIMITED. International Academic Journal of Human Resource and Business Administration, 3(1), pp. 81-99.
Khan, R. A., Mirza, A. & Khushnood, M., 2019. THE ROLE OF TOTAL QUALITY MANAGEMENT PRACTICES ON OPERATIONAL PERFORMANCE OF THE SERVICE INDUSTRY. International Journal for Quality Research, 14(2), pp. 439-454.
Kurniawan, F., Musa, S. N., Moin, N. H. & Sahroni, T. R., 2022. A Systematic Review on Factors Influencing Container Terminal’s Performance. OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 15(2), pp. 174-192.
Ling Tay, H. & See, J., 2022. Using Lean and Voice of Customers to Fulfil Needs in the Charity Sector-A Reflective Case Study. OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 15(3), pp. 303-302.
Lizarelli, F. L. et al., 2021. Integration of SERVQUAL, Analytical Kano, and QFD using fuzzy approaches to support improvement decisions in an entrepreneurial education service. Applied Soft Computing, 112(15), p. 107786.
Menon, R. R. & V, R., 2021. Using ANP and QFD methodologies to analyze eco-efficiency requirements in an electronic supply chain. Cleaner Engineering and Technology, 5(4), p. 100350.
Othman, B. et al., 2020. The Influence of Total Quality Management on Competitive Advantage towards Bank Organizations: Evidence from Erbil/Iraq. International Journal of Psychosocial Rehabilitation, 24(5), pp. 3427-3439.
Palominos, P., Quezada, L. E. & Gonzalez, M. A., 2019. Incorporating the voice of the client in establishing the flexibility requirement in a production system. International Journal of Production Economics, 211(5), pp. 34-43.
Satpute, S. et al., 2021. Mini-review: Rehabilitation engineering: Research priorities and trends. Neuroscience Letters, 764(24), p. 136207.
Shen, Y. et al., 2022. A voice of the customer real-time strategy: An integrated quality function deployment approach. Computers & Industrial Engineering, 169(7), p. 108233
.
Torkayesh, A., Yazdani, M. & Riberio-Soriano, D., 2022. Analysis of industry 4.0 implementation in mobility sector: An integrated approach based on QFD, BWM, and stratified combined compromise solution under fuzzy environment. Journal of Industrial Information Integration, 30(13), p. 100406.
Trappey, A. J., Trappey, C. V., Fan, C. Y. & Lee, I. J., 2018. Consumer driven product technology function deployment using social media and patent mining. Advanced Engineering Informatics, 36(2), pp. 120-129.
Triana, D., 2019. PENGARUH PERSEPSI DAN SIKAP KONSUMEN MILENIAL TENTANG KEHALALAN PENGARUH PERSEPSI DAN SIKAP KONSUMEN MILENIAL TENTANG KEHALALAN. Makassar, GNU General Public License.
Wardiningsih, R., 2022. ANALISIS PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI KECAMATAN PUJUT. Jurnal Pendidikan dan Sosial Budaya, 2(3), pp. 383-392.
William, Dennis & Rinawati, W., 2020. Pemanfaatan Ikan Tuna pada Pembuatan Gyoza Tuna untuk Meningkatkan Angka Konsumsi Ikan di Masyarakat. Yogyakarta, GNU General Public License, pp. 1-8.
Yang, W., Guozhong, C., Peng, Q. & Sun, Y., 2021. Effective radical innovations using integrated QFD and TRIZ. Computers & Industrial Engineering, 30(12), p. 107716.
York, J. M., 2019. Developing Product and Business Innovations: Voice of the Customer Approach, Outcomes Strategies, and Beyond. Archives of Business Administration and Management, 2(1), pp. 1-8.
Zaid, A. A. et al., 2020. The Impact of Total Quality Management and Perceived Service Quality on Patient Satisfaction and Behavior Intention in Palestinian Healthcare Organizations. Technology Reports of Kansai University, 62(3), pp. 221-232.
