MODEL PENGEMBANGAN KEWIRAUSAHAAN DIAGONAL: STUDI KASUS KOMUNITAS UMKM HOME BUSINESS CAMP DI KOTA YOGYAKARTA
DOI:
https://doi.org/10.32500/jebe.v8i1.12552Keywords:
Kewirausahaan Diagonal, Home Business Camp, Transisi Peran, Pendampingan UMKM, Limpahan PengetahuanAbstract
Model pengembangan kewirausahaan umumnya berhenti pada lintasan vertikal (kemandirian dan tata kelola usaha) dan horizontal (perluasan kesejahteraan keluarga dan karyawan), sedangkan peralihan pelaku usaha mapan menjadi mentor belum banyak dikaji. Penelitian ini bertujuan merumuskan Model Pengembangan Kewirausahaan Diagonal melalui studi kasus kualitatif intrinsik pada komunitas Home Business Camp (HBC) binaan Dinas Perindustrian, Koperasi, dan UKM Kota Yogyakarta. Data dikumpulkan melalui observasi, telaah dokumen, dan wawancara mendalam dengan pembuat kebijakan, tenaga ahli, ketua komunitas, dan 10 alumni HBC yang menjadi mentor, kemudian dianalisis secara interaktif dengan triangulasi sumber. Dari tujuh angkatan yang telah menuntaskan pendampingan (2014–2020), 36 anggota (rata-rata sekitar 14% per angkatan) mencapai klaster diagonal. Transformasi peran berlangsung dalam tujuh tahap: kemandirian vertikal dan horizontal sebagai prasyarat (Tahap 0), kurasi non-formal melalui lima aktivitas (Tahap 1–5), dan pelatihan mentor (Tahap 6). Proses ini dijelaskan melalui teori kewirausahaan generatif, limpahan pengetahuan, teori karier kognitif sosial, dan modal sosial penghubung. Kebaruan penelitian terletak pada pergeseran unit analisis dari pertumbuhan usaha ke transformasi peran pelaku usaha. Temuan bersifat kontekstual sehingga perlu diuji pada komunitas lain.
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