CO-CREATION VALUE BERBASIS PARTISIPASI ANGGOTA DALAM PENGUATAN DAYA SAING KOPERASI MERAH PUTIH

Muhamad Agung Dharmajaya; M. Elfan Kaukab

doi:10.32500/jebe.v8i1.11467

Authors

Muhamad Agung Dharmajaya Universitas Mathla’ul Anwar Pandegelang Banten
M. Elfan Kaukab Universitas Sains Al-Qur'an

DOI:

https://doi.org/10.32500/jebe.v8i1.11467

Keywords:

Partisipasi Anggota, Daya Saing Koperasi, Value Co-Creation, Service-Dominant Logic, Modal Sosial

Abstract

Keberlangsungan koperasi di Indonesia menghadapi tantangan terkait relevansi dan daya saing di tengah perkembangan ekonomi kolaboratif. Salah satu persoalan yang perlu diperhatikan adalah keterbatasan keterlibatan anggota dalam pengembangan layanan dan pengambilan keputusan, sehingga potensi kontribusi anggota terhadap penciptaan nilai bersama belum dimanfaatkan secara optimal. Penelitian ini bertujuan menganalisis partisipasi anggota dalam proses value co-creation guna memperkuat daya saing Koperasi Merah Putih. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan studi kasus pada Koperasi Kelurahan Merah Putih Medang, Kabupaten Tangerang. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi, kemudian dianalisis menggunakan model interaktif dengan kerangka Service-Dominant Logic (S-DL). Hasil penelitian menunjukkan bahwa partisipasi anggota dalam penciptaan nilai bersama masih menghadapi kendala berupa hubungan yang cenderung transaksional, keterbatasan keterlibatan anggota dalam kebijakan dan program koperasi, serta akses informasi yang belum mendukung komunikasi dua arah secara optimal. Temuan tersebut menunjukkan tiga aspek penting dalam dinamika partisipasi anggota, yaitu trust, knowledge sharing, dan sense of belonging. Kepercayaan berkaitan dengan keterbukaan pengelolaan dan hubungan antara pengurus dan anggota; berbagi pengetahuan berkaitan dengan ruang penyampaian gagasan dan pertukaran informasi; sedangkan rasa memiliki berkaitan dengan keterikatan anggota terhadap koperasi. Temuan ini menunjukkan bahwa penguatan daya saing melalui value co-creation memerlukan keterlibatan anggota yang lebih substantif serta pengelolaan informasi yang lebih terbuka dan partisipatif.

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