ENTREPRENEURIAL BRICOLAGE: STRATEGI CERDAS ATAU JALAN PINTAS? MENGULAS DAMPAKNYA TERHADAP KINERJA USAHA

Risal; Giriati; Wendy

doi:10.32500/jebe.v8i1.11100

Authors

Risal Universitas Tanjungpura
Giriati Universitas Tanjungpura
Wendy Universitas Tanjungpura

DOI:

https://doi.org/10.32500/jebe.v8i1.11100

Keywords:

Brikolase Kewirausahaan, Modal Intelektual Hijau, Kinerja Usaha, Kalimantan Barat

Abstract

Tujuan penelitian untuk menganalisis secara empiris pengaruh entrepreneurial bricolage (EB) terhadap kinerja usaha (PERF) serta peran green intellectual capital (GIC) dalam memoderasi hubungan tersebut. UMKM di Kalimantan Barat beroperasi dengan sumber daya keuangan, teknologi, dan keberlanjutan yang terbatas, sehingga transisi menuju ekonomi hijau menjadi sangat menantang. Namun, pengusaha lokal merespons dengan menerapkan bricolage dengan memanfaatkan sumber daya yang tersedia secara kreatif, meminimalkan limbah produksi, dan mengadopsi solusi ramah lingkungan sederhana agar tetap kompetitif. Pendekatan improvisasi ini mencerminkan basis kapabilitas hijau yang terus berkembang yang efektivitasnya bergantung pada seberapa baik GIC dalam mendukung dan memperkuat upaya adaptasi ini. Analisis empiris dilakukan pada 100 sampel yang terdiri dari berbagai pengusaha di Kalimantan Barat. Pengaruh antara EB dan kinerja usaha serta peran moderasi GIC dianalisis dengan SEM-PLS. Temuan membuktikan EB memiliki efek positif terhadap kinerja usaha. Sementara, peran GIC sebagai pemoderasi pada hubungan EB terhadap kinerja usaha menghasilkan koefisien negatif dan signifikan.

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