TEKANAN EKONOMI DAN PERILAKU INOVATIF: PERAN STRES, RESILIENSI, DAN OPTIMISME PADA PEDAGANG MAKANAN WANITA MUSLIM
DOI:
https://doi.org/10.32500/jebe.v8i1.11076Keywords:
Perilaku Inovatif, Tekanan Ekonomi , Optimisme, Religiusitas, Wanita MuslimAbstract
Tekanan ekonomi yang semakin meningkat pada pelaku UMKM, khususnya pasca pandemi, menimbulkan tantangan serius terhadap keberlanjutan usaha sekaligus mendorong kebutuhan akan inovasi adaptif. Penelitian ini bertujuan untuk menganalisis pengaruh tekanan ekonomi terhadap perilaku inovatif pada pedagang makanan wanita muslim, serta menguji peran stres, resiliensi, dan optimisme sebagai variabel mediasi, dan religiusitas sebagai variabel moderator. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory survey terhadap 210 responden di Kota Bandung, Indonesia. Data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa tekanan ekonomi berpengaruh signifikan terhadap stres (β = 0,482; p < 0,001), optimisme (β = 0,451; p < 0,001), dan religiusitas (β = 0,379; p < 0,001). Masing-masing variabel Stres (β = 0,285), resiliensi (β = 0,326), dan optimisme (β = 0,296) terbukti berpengaruh signifikan terhadap perilaku inovatif. Selain itu, tekanan ekonomi memiliki pengaruh tidak langsung yang kuat terhadap perilaku inovatif (total effect = 0,365). Stres, resiliensi, dan optimisme terbukti berperan sebagai mediator dalam hubungan tersebut. Religiusitas memperkuat hubungan antara tekanan ekonomi dan respon psikologis individu. Temuan ini menunjukkan bahwa perilaku inovasi pada usaha mikro tidak hanya dipengaruhi oleh faktor ekonomi, tetapi juga oleh mekanisme psikologis dan nilai spiritual pelaku usaha. Penelitian ini memberikan kontribusi dengan mengintegrasikan perspektif psikologis dan religius dalam menjelaskan perilaku inovatif pada UMKM sektor informal, khususnya pada wanita muslim.
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