"Humor Gelap sebagai Strategi Komunikasi Kritik terhadap Krisis Empati Pejabat dalam Situasi Bencana di Aceh pada Akun Instagram @darketive"

الملخص

This study aims to investigate the phenomenon of dark humor as a critical communication strategy in response to the empathy crisis of public officials during the disaster situation in Aceh, as portrayed on the Instagram account @darketive. In the new media landscape, dark humor is no longer viewed merely as marginal comedy but has transformed into a non-conventional instrument of political discourse used by netizens to respond to social anomalies. Utilizing a qualitative paradigm with Critical Discourse Analysis (CDA), specifically the model developed by Norman Fairclough, this research examines how visual and textual elements are integrated to construct satirical narratives regarding the insensitivity of authorities amidst a crisis. The findings indicate that @darketive utilizes dark humor as a digital catharsis mechanism to reduce psychosocial tension caused by disappointment toward the bureaucracy. Communicologically, the use of sarcasm and metaphors such as "jalur langit" (heavenly path) is proven effective in creating a sense of immediacy and strengthening organic solidarity in cyberspace as a form of horizontal social control. This study contributes to the enrichment of literature on digital communication ethics and public participation dynamics in the era of disruption, particularly within the context of regional crisis communication.