FEAR OF MISSING OUT DALAM PEMASARAN: KAJIAN LITERATUR DAN IMPLIKASI
Keywords:
fear of missing out, FoMO, pemasaran, systematic literature review
fear of missing out, FoMO, pemasaran, systematic literature review
Abstract
Penelitian ini melakukan analisis dengan melakukan sistematisasi artikel-artikel mengenai fenomena yang sedang populer sekarang ini, yaitu fear of missing out (FoMO) di bidang pemasaran dengan mengambil database jurnal Google Scholar, Semantic Scholar, PubMed, OpenAlex, dan Crossref. Tiga puuh lima artikel penelitian dianalisis menggunakan pendekatan systematic literature review yang melibatkan sintesis analisis dan evaluasi berdasarkan interpretasi. Hasil penelitian menunjukkan bahwa sebagian besar studi yang dianalisis berfokus pada pengaruh FoMO terhadap perilaku konsumen mengenai pengambilan keputusan serta persepsi yang terbentuk. Studi lain dengan fokus penelitian dari sudut pandang perusahaan tidak hanya berfokus pada penggunaan media sosial tetapi juga pada implementasi, optimalisasi, dan pengukuran efek dari FoMO. Mayoritas penelitian yang telah dilakukan bersifat kuantitatif dan diterbitkan dalam lima tahun terakhir. Studi ini tidak hanya menghasilkan kesimpulan secara teori dan praktik, tetapi juga mengidentifikasi arah penelitian yang bisa dilakukan di masa depan melalui gap yang terdeteksi dari hasil studi yang dilakukan.
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References
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Argan, M., Argan, M.T., Aydınoğlu, N.Z., Özer, A., 2022. The delicate balance of social influences on consumption: A comprehensive model of consumer-centric fear of missing out. Personality and Individual Differences 194, 111638. https://doi.org/10.1016/j.paid.2022.111638
Aydin, D., Selvi, Y., Kandeger, A., Boysan, M., 2021. The relationship of consumers’ compulsive buying behavior with biological rhythm, impulsivity, and fear of missing out. Biological Rhythm Research 52, 1514–1522. https://doi.org/10.1080/09291016.2019.1654203
Behera, R.K., Bala, P.K., Dhir, A., 2019. The emerging role of cognitive computing in healthcare: A systematic literature review. International Journal of Medical Informatics 129, 154–166. https://doi.org/10.1016/j.ijmedinf.2019.04.024
Bright, L.F., Logan, K., 2018. Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands. INTR 28, 1213–1227. https://doi.org/10.1108/IntR-03-2017-0112
Chai, H.-Y., Niu, G.-F., Lian, S.-L., Chu, X.-W., Liu, S., Sun, X.-J., 2019. Why social network site use fails to promote well-being? The roles of social overload and fear of missing out. Computers in Human Behavior 100, 85–92. https://doi.org/10.1016/j.chb.2019.05.005
Chan, N.L., Guillet, B.D., 2011. Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites? Journal of Travel & Tourism Marketing 28, 345–368. https://doi.org/10.1080/10548408.2011.571571
Chan, S.S., Van Solt, M., Cruz, R.E., Philp, M., Bahl, S., Serin, N., Amaral, N.B., Schindler, R., Bartosiak, A., Kumar, S., Canbulut, M., 2022. Social media and mindfulness: From the fear of missing out ( FOMO ) to the joy of missing out ( JOMO ). Journal of Consumer Affairs 56, 1312–1331. https://doi.org/10.1111/joca.12476
Demir, A., Çetin, A., 2021. Digital Media in Sports Organizations: The Mediator Role of Social Media Addiction in FoMO and Compulsive Online Shopping. JEI 7, 252. https://doi.org/10.5296/jei.v7i2.19081
Dinh, T.C.T., Lee, Y., 2022. “I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers. JRIM 16, 346–364. https://doi.org/10.1108/JRIM-04-2021-0127
Dooley, B., 2022. The Role of FOMO in Digital Transformation. Harvard Data Science Review. https://doi.org/10.1162/99608f92.2f71a69e
Faculty of Humanities and Social Sciences, J. J. Strossmayer University of Osijek, Milas, J., Lesinger, G., Faculty of Humanities and Social Sciences, J. J. Strossmayer University of Osijek, 2022. The relationship between the perception of advertising, FOMO, social network fatigue and privacy concerns among social network users. CMR 7, 26–47. https://doi.org/10.22522/cmr20220174
Good, M.C., Good, M.C., Hyman, M.R., 2020. Direct and indirect effects of fear‐of‐missing‐out appeals on purchase likelihood. Journal of Consumer Behaviour 20, 564–576. https://doi.org/10.1002/cb.1885
Good, M.C., Hyman, M.R., 2020. ‘Fear of missing out’: antecedents and influence on purchase likelihood. Journal of Marketing Theory and Practice 28, 330–341. https://doi.org/10.1080/10696679.2020.1766359
Gupta, M., Sharma, A., 2021. Fear of missing out: A brief overview of origin, theoretical underpinnings and relationship with mental health. WJCC 9, 4881–4889. https://doi.org/10.12998/wjcc.v9.i19.4881
Hayran, C., Anik, L., n.d. Exploring the Antecedents and Consumer Behavioral Consequences of “Feeling of Missing Out (FOMO).”
Hayran, C., Anik, L., Gürhan-Canli, Z., 2020. A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences. PLoS ONE 15, e0232318. https://doi.org/10.1371/journal.pone.0232318
Hodkinson, C., 2019. ‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model. Journal of Marketing Communications 25, 65–88. https://doi.org/10.1080/13527266.2016.1234504
Ilyas, G.B., Rahmia, S., Tamsah, H., Yusriadi, Y., 2022. Does fear of missing out give satisfaction in purchasing based on social media content? 10.5267/j.ijdns 6, 409–418. https://doi.org/10.5267/j.ijdns.2021.12.013
Kang, I., He, X., Shin, M.M., 2020. Chinese Consumers’ Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out. Front. Psychol. 11, 121. https://doi.org/10.3389/fpsyg.2020.00121
Kang, I., Ma, I., 2020. A Study on Bandwagon Consumption Behavior Based on Fear of Missing Out and Product Characteristics. Sustainability 12, 2441. https://doi.org/10.3390/su12062441
Kang, I., Son, J., Koo, J., 2019. Evaluation of Culturally Symbolic Brand: The Role of “Fear of Missing Out” Phenomenon. Journal of International Consumer Marketing 31, 270–286. https://doi.org/10.1080/08961530.2018.1520670
Kim, J., Lee, Y., Kim, M.-L., 2020. Investigating ‘Fear of Missing Out’ (FOMO) as an extrinsic motive affecting sport event consumer’s behavioral intention and FOMO-driven consumption’s influence on intrinsic rewards, extrinsic rewards, and consumer satisfaction. PLoS ONE 15, e0243744. https://doi.org/10.1371/journal.pone.0243744
Lau, K.C., Lee, S., Phau, I., 2022. Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants: moderating roles of desire to fly, desire for luxury and FOMO. JHTI. https://doi.org/10.1108/JHTI-05-2022-0161
Li, J., Qi, J., Wu, L., Shi, N., Li, X., Zhang, Y., Zheng, Y., 2021. The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO. IJERPH 18, 12254. https://doi.org/10.3390/ijerph182212254
Macpherson, A., Holt, R., 2007. Knowledge, learning and small firm growth: A systematic review of the evidence. Research Policy 36, 172–192. https://doi.org/10.1016/j.respol.2006.10.001
Mohanan, M., Kushe Shekhar, S., 2021. A STUDY ON THE MEDIATING EFFECT OF FoMO ON SOCIAL MEDIA (INSTAGRAM ) INDUCED TRAVEL ADDICTION AND RISK TAKING TRAVEL BEHAVIORAL INTENTION IN YOUTH. JCCC 14, 57–67. https://doi.org/10.31620/JCCC.12.21/06
Osemeahon, O.S., Agoyi, M., 2020. Linking FOMO and Smartphone Use to Social Media Brand Communities. Sustainability 12, 2166. https://doi.org/10.3390/su12062166
Özhasar, Y., Kılıç, Ö., Yılmazdoğan, O.C., 2021. EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. joghat 4, 612–625. https://doi.org/10.33083/joghat.2021.97
Patton, M.Q., 2002. Qualitative Research & Evaluation Methods. Sage Publications Ltd.
Petticrew, M., Roberts, H., 2006. Systematic reviews in the social sciences: a practical guide. Blackwell Pub, Malden, MA ; Oxford.
Podsakoff, P.M., MacKenzie, S.B., Bachrach, D.G., Podsakoff, N.P., 2005. The influence of management journals in the 1980s and 1990s. Strat. Mgmt. J. 26, 473–488. https://doi.org/10.1002/smj.454
Przybylski, A.K., Murayama, K., DeHaan, C.R., Gladwell, V., 2013. Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior 29, 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Sarina, 2020. Herd Consumption Behaviour of Indian Youth towards Luxury Fashion Brands: The Mediating Role of FoMO. jxu 14. https://doi.org/10.37896/jxu14.10/075
Tandon, A., Dhir, A., Almugren, I., AlNemer, G.N., Mäntymäki, M., 2021. Fear of missing out (FoMO) among social media users: a systematic literature review, synthesis and framework for future research. INTR 31, 782–821. https://doi.org/10.1108/INTR-11-2019-0455
Tefertiller, A.C., Maxwell, L.C., Morris, D.L., 2020. Social Media Goes to the Movies: Fear of Missing Out, Social Capital, and Social Motivations of Cinema Attendance. Mass Communication and Society 23, 378–399. https://doi.org/10.1080/15205436.2019.1653468
Tranfield, D., Denyer, D., Smart, P., 2003. Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review. Br J Management 14, 207–222. https://doi.org/10.1111/1467-8551.00375
Weideinger, D., McClelland, A., Furnham, A., 2021. The Effectiveness of “Fear of Missing Out” Inducing Content in Facebook Advertisements. PSYCH 12, 829–842. https://doi.org/10.4236/psych.2021.125051
Yaputri, M.S., Dimyati, D., Herdiansyah, H., 2022. Correlation Between Fear Of Missing Out (FoMO) Phenomenon And Consumptive Behaviour In Millennials. Eligible 1, 116–124. https://doi.org/10.53276/eligible.v1i2.24
Yaran Ögel, İ., 2022. Does Fear of Missing Out Trigger Panic Buying Behavior and Cognitive Dissonance of Consumers During Covid-19 Pandemic? The Mediating Role of Panic Buying. JRB. https://doi.org/10.54452/jrb.987788
Zaman, U., Barnes, S.J., Abbasi, S., Anjam, M., Aktan, M., Khwaja, M.G., 2022. The Bridge at the End of the World: Linking Expat’s Pandemic Fatigue, Travel FOMO, Destination Crisis Marketing, and Vaxication for “Greatest of All Trips.” Sustainability 14, 2312. https://doi.org/10.3390/su14042312
Zhuofan Zhang, F.R.J., John E. Cicala, 2020. Psychology and Marketing - 2020 - Zhang - Fear Of Missing Out Scale A self‐concept perspective.pdf.
Argan, M., Argan, M.T., Aydınoğlu, N.Z., Özer, A., 2022. The delicate balance of social influences on consumption: A comprehensive model of consumer-centric fear of missing out. Personality and Individual Differences 194, 111638. https://doi.org/10.1016/j.paid.2022.111638
Aydin, D., Selvi, Y., Kandeger, A., Boysan, M., 2021. The relationship of consumers’ compulsive buying behavior with biological rhythm, impulsivity, and fear of missing out. Biological Rhythm Research 52, 1514–1522. https://doi.org/10.1080/09291016.2019.1654203
Behera, R.K., Bala, P.K., Dhir, A., 2019. The emerging role of cognitive computing in healthcare: A systematic literature review. International Journal of Medical Informatics 129, 154–166. https://doi.org/10.1016/j.ijmedinf.2019.04.024
Bright, L.F., Logan, K., 2018. Is my fear of missing out (FOMO) causing fatigue? Advertising, social media fatigue, and the implications for consumers and brands. INTR 28, 1213–1227. https://doi.org/10.1108/IntR-03-2017-0112
Chai, H.-Y., Niu, G.-F., Lian, S.-L., Chu, X.-W., Liu, S., Sun, X.-J., 2019. Why social network site use fails to promote well-being? The roles of social overload and fear of missing out. Computers in Human Behavior 100, 85–92. https://doi.org/10.1016/j.chb.2019.05.005
Chan, N.L., Guillet, B.D., 2011. Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites? Journal of Travel & Tourism Marketing 28, 345–368. https://doi.org/10.1080/10548408.2011.571571
Chan, S.S., Van Solt, M., Cruz, R.E., Philp, M., Bahl, S., Serin, N., Amaral, N.B., Schindler, R., Bartosiak, A., Kumar, S., Canbulut, M., 2022. Social media and mindfulness: From the fear of missing out ( FOMO ) to the joy of missing out ( JOMO ). Journal of Consumer Affairs 56, 1312–1331. https://doi.org/10.1111/joca.12476
Demir, A., Çetin, A., 2021. Digital Media in Sports Organizations: The Mediator Role of Social Media Addiction in FoMO and Compulsive Online Shopping. JEI 7, 252. https://doi.org/10.5296/jei.v7i2.19081
Dinh, T.C.T., Lee, Y., 2022. “I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers. JRIM 16, 346–364. https://doi.org/10.1108/JRIM-04-2021-0127
Dooley, B., 2022. The Role of FOMO in Digital Transformation. Harvard Data Science Review. https://doi.org/10.1162/99608f92.2f71a69e
Faculty of Humanities and Social Sciences, J. J. Strossmayer University of Osijek, Milas, J., Lesinger, G., Faculty of Humanities and Social Sciences, J. J. Strossmayer University of Osijek, 2022. The relationship between the perception of advertising, FOMO, social network fatigue and privacy concerns among social network users. CMR 7, 26–47. https://doi.org/10.22522/cmr20220174
Good, M.C., Good, M.C., Hyman, M.R., 2020. Direct and indirect effects of fear‐of‐missing‐out appeals on purchase likelihood. Journal of Consumer Behaviour 20, 564–576. https://doi.org/10.1002/cb.1885
Good, M.C., Hyman, M.R., 2020. ‘Fear of missing out’: antecedents and influence on purchase likelihood. Journal of Marketing Theory and Practice 28, 330–341. https://doi.org/10.1080/10696679.2020.1766359
Gupta, M., Sharma, A., 2021. Fear of missing out: A brief overview of origin, theoretical underpinnings and relationship with mental health. WJCC 9, 4881–4889. https://doi.org/10.12998/wjcc.v9.i19.4881
Hayran, C., Anik, L., n.d. Exploring the Antecedents and Consumer Behavioral Consequences of “Feeling of Missing Out (FOMO).”
Hayran, C., Anik, L., Gürhan-Canli, Z., 2020. A threat to loyalty: Fear of missing out (FOMO) leads to reluctance to repeat current experiences. PLoS ONE 15, e0232318. https://doi.org/10.1371/journal.pone.0232318
Hodkinson, C., 2019. ‘Fear of Missing Out’ (FOMO) marketing appeals: A conceptual model. Journal of Marketing Communications 25, 65–88. https://doi.org/10.1080/13527266.2016.1234504
Ilyas, G.B., Rahmia, S., Tamsah, H., Yusriadi, Y., 2022. Does fear of missing out give satisfaction in purchasing based on social media content? 10.5267/j.ijdns 6, 409–418. https://doi.org/10.5267/j.ijdns.2021.12.013
Kang, I., He, X., Shin, M.M., 2020. Chinese Consumers’ Herd Consumption Behavior Related to Korean Luxury Cosmetics: The Mediating Role of Fear of Missing Out. Front. Psychol. 11, 121. https://doi.org/10.3389/fpsyg.2020.00121
Kang, I., Ma, I., 2020. A Study on Bandwagon Consumption Behavior Based on Fear of Missing Out and Product Characteristics. Sustainability 12, 2441. https://doi.org/10.3390/su12062441
Kang, I., Son, J., Koo, J., 2019. Evaluation of Culturally Symbolic Brand: The Role of “Fear of Missing Out” Phenomenon. Journal of International Consumer Marketing 31, 270–286. https://doi.org/10.1080/08961530.2018.1520670
Kim, J., Lee, Y., Kim, M.-L., 2020. Investigating ‘Fear of Missing Out’ (FOMO) as an extrinsic motive affecting sport event consumer’s behavioral intention and FOMO-driven consumption’s influence on intrinsic rewards, extrinsic rewards, and consumer satisfaction. PLoS ONE 15, e0243744. https://doi.org/10.1371/journal.pone.0243744
Lau, K.C., Lee, S., Phau, I., 2022. Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants: moderating roles of desire to fly, desire for luxury and FOMO. JHTI. https://doi.org/10.1108/JHTI-05-2022-0161
Li, J., Qi, J., Wu, L., Shi, N., Li, X., Zhang, Y., Zheng, Y., 2021. The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO. IJERPH 18, 12254. https://doi.org/10.3390/ijerph182212254
Macpherson, A., Holt, R., 2007. Knowledge, learning and small firm growth: A systematic review of the evidence. Research Policy 36, 172–192. https://doi.org/10.1016/j.respol.2006.10.001
Mohanan, M., Kushe Shekhar, S., 2021. A STUDY ON THE MEDIATING EFFECT OF FoMO ON SOCIAL MEDIA (INSTAGRAM ) INDUCED TRAVEL ADDICTION AND RISK TAKING TRAVEL BEHAVIORAL INTENTION IN YOUTH. JCCC 14, 57–67. https://doi.org/10.31620/JCCC.12.21/06
Osemeahon, O.S., Agoyi, M., 2020. Linking FOMO and Smartphone Use to Social Media Brand Communities. Sustainability 12, 2166. https://doi.org/10.3390/su12062166
Özhasar, Y., Kılıç, Ö., Yılmazdoğan, O.C., 2021. EXAMINING THE EFFECT OF FOMO ON CONSPICUOUS CONSUMPTION AND ASSIMILATION: A STUDY ON GENERATION Z. joghat 4, 612–625. https://doi.org/10.33083/joghat.2021.97
Patton, M.Q., 2002. Qualitative Research & Evaluation Methods. Sage Publications Ltd.
Petticrew, M., Roberts, H., 2006. Systematic reviews in the social sciences: a practical guide. Blackwell Pub, Malden, MA ; Oxford.
Podsakoff, P.M., MacKenzie, S.B., Bachrach, D.G., Podsakoff, N.P., 2005. The influence of management journals in the 1980s and 1990s. Strat. Mgmt. J. 26, 473–488. https://doi.org/10.1002/smj.454
Przybylski, A.K., Murayama, K., DeHaan, C.R., Gladwell, V., 2013. Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior 29, 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Sarina, 2020. Herd Consumption Behaviour of Indian Youth towards Luxury Fashion Brands: The Mediating Role of FoMO. jxu 14. https://doi.org/10.37896/jxu14.10/075
Tandon, A., Dhir, A., Almugren, I., AlNemer, G.N., Mäntymäki, M., 2021. Fear of missing out (FoMO) among social media users: a systematic literature review, synthesis and framework for future research. INTR 31, 782–821. https://doi.org/10.1108/INTR-11-2019-0455
Tefertiller, A.C., Maxwell, L.C., Morris, D.L., 2020. Social Media Goes to the Movies: Fear of Missing Out, Social Capital, and Social Motivations of Cinema Attendance. Mass Communication and Society 23, 378–399. https://doi.org/10.1080/15205436.2019.1653468
Tranfield, D., Denyer, D., Smart, P., 2003. Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review. Br J Management 14, 207–222. https://doi.org/10.1111/1467-8551.00375
Weideinger, D., McClelland, A., Furnham, A., 2021. The Effectiveness of “Fear of Missing Out” Inducing Content in Facebook Advertisements. PSYCH 12, 829–842. https://doi.org/10.4236/psych.2021.125051
Yaputri, M.S., Dimyati, D., Herdiansyah, H., 2022. Correlation Between Fear Of Missing Out (FoMO) Phenomenon And Consumptive Behaviour In Millennials. Eligible 1, 116–124. https://doi.org/10.53276/eligible.v1i2.24
Yaran Ögel, İ., 2022. Does Fear of Missing Out Trigger Panic Buying Behavior and Cognitive Dissonance of Consumers During Covid-19 Pandemic? The Mediating Role of Panic Buying. JRB. https://doi.org/10.54452/jrb.987788
Zaman, U., Barnes, S.J., Abbasi, S., Anjam, M., Aktan, M., Khwaja, M.G., 2022. The Bridge at the End of the World: Linking Expat’s Pandemic Fatigue, Travel FOMO, Destination Crisis Marketing, and Vaxication for “Greatest of All Trips.” Sustainability 14, 2312. https://doi.org/10.3390/su14042312
Zhuofan Zhang, F.R.J., John E. Cicala, 2020. Psychology and Marketing - 2020 - Zhang - Fear Of Missing Out Scale A self‐concept perspective.pdf.
