Revitalization of Coffee Husk Waste into Visual Art Works Based on the Local Identity of Wonosobo
DOI:
https://doi.org/10.32699/cathasaintifica.v4i1.10262Keywords:
sustainable creative products, green product, environmental awareness , purchase intentionAbstract
The growing volume of coffee husk waste worldwide, particularly on the slopes of Mount Sindoro–Sumbing in Wonosobo Regency, presents a major environmental challenge as this agricultural by-product remains underutilized. This study aims to analyze the influence of green product attributes and environmental awareness on consumer purchase intention toward waste-based artwork, specifically through the revitalization of coffee husks into sustainable visual art. Adopting a practice-based approach, the method encompasses conceptual planning, material cleaning and drying, manual crushing to achieve varied textures, and selective application onto canvas using an adhesive medium. The results demonstrate that coffee husk waste can be effectively transformed into a visually compelling human portrait, showcasing clear forms, visual depth, and rich tonal variations without relying on synthetic pigments. Ultimately, this approach impacts the field by establishing a reproducible model for eco-friendly art production that challenges conventional perceptions of waste. By successfully bridging environmental consciousness and creative expression, the final product communicates powerful messages of sustainability while simultaneously opening new green innovation pathways to stimulate the regional creative economy.
References
Art Basel & UBS. (2024). The art market report 2024. https://www.artbasel.com/about/initiatives/the-art-market
Cho, H., & Kim, Y. (2020). Consumer interest in eco-friendly art products. Journal of Green Lifestyle, 6(3), 55–68. https://journals.greenlifestyle.org/cho2020
Chu, K., DeGeorge, D., Diehn, D., Galatz, A., Garza, J., McGowan, L., Drake, M., Amin, S., & Lammert, A. (2025). Recycling and Sustainability: Identifying Consumer Segments and Recognition of Sustainable and Recycled Food in the United States. Foods , 14 (20), 3508. https://doi.org/10.3390/foods14203508
Handayani, R. (2022). Consumer preferences for artwork made from recycled materials. Jurnal Seni dan Desain Nusantara, 5(1), 33–44. https://jsdn.id/handayani2022
International Coffee Organization. (2024). World coffee consumption report 2024. https://www.ico.org
Kementerian Pertanian Republik Indonesia. (2024). Indonesian coffee plantation statistics 2024. https://www.pertanian.go.id
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Lee, S. (2020). The impact of green product attributes on consumer interest. International Journal of Eco-Marketing, 4(1), 21–30. https://eco-marketingjournal.com/lee2020
Magnier, L., Mugge, R., & Schoormans, J. (2019). Turning waste into luxury: Consumer responses to the appearance of recycled materials in luxury products. Journal of Cleaner Production, 215, 623-631.
Nugraha, B. (2022). Study of Green Products and Indonesian Consumer Purchasing Behavior. Jurnal Ekonomi Berkelanjutan, 5(1), 90–102. https://jebkonsumsi.id/nugraha2022
Pradana, Y. (2021). Interest in Purchasing Eco-Friendly Artworks: A Study of Young Consumers. Jurnal Pemasaran Kreatif, 9(3), 140–150. https://jpkreatif.id/pradana2021
Rahmawati, D. (2023). Trends in Interest in Buying Environmentally Friendly Products in Indonesia. Jurnal Perilaku Konsumen Nusantara, 4(2), 55–67. https://jpk-nusantara.org/rahmawati2023
Suki, N. M. (2019). Environmental awareness and green product purchase behavior. Journal of Cleaner Production, 228, 1–15. https://doi.org/10.1016/j.jclepro.2019.04.301
Suki, N. M. (2016). Green product purchase intention: Impact of green availability, green advertising, and green value. Environmental Quality Management, 25(3), 61-72. https://doi.org/10.1108/BFJ-06-2016-0295
Widiastuti, M. (2022). Aesthetic Value and Purchase Interest in Waste-Made Art Products. Jurnal Seni Kreatif, 4(3), 66–78. https://senikreatif.id/widiastuti2
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Doni muhammad farid, Muhammad Rivakhul Huda, Ahmad Dwi Satriyo, Fauza Chairul Athfal, Eni Candra Nurhayati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
_(1).png)
