Emotikonik Islami: Menuju Branding Produk Halal (Suatu Agenda Penelitian)
emotikonik islami, produk halal
Abstract
Abstract
The rapid development of the halal industry market in the international arena has made the industry one of development priorities in many Muslim countries, including Indonesia. This is marked by the harmonization of the Law of the Republic of Indonesia Number 33 Year 2014 About Halal Product Guarantee that led to many Halal Inspection Agency "Halal Center" in the regions. In the future, the purpose of this research is to know the effectiveness of the implementation of Islamic emoticonic products in companies that already have the halal label of the product. On this research agenda raises the variable "Islamic emoticonic product" as an expansion of the concept of halal product thoyyiban, a product based on the provisions of teaching Islam. Islamic emoticonic product is a product that is kosher and toyyib (useful), has the power of ukhuwah and barokah (blessing), that is sharia principle which is adhered to and applied to the product produced by company through process of good halal product (toyyib).
Keywords:halal products and Islamic emoticonic
Abstrak
Perkembangan pasar industri halal yang demikian pesat di kancah internasional telah menjadikan industri tersebut sebagai salah satu prioritas pembangunan di banyak negara muslim, termasuk Indonesia. Hal ini ditandai dengan adanya harmonisasi Undang-Undang Republik Indonesia Nomor 33 Tahun 2014 Tentang Jaminan Produk Halal yang memunculkan banyak Lembaga Pemeriksa Halal “Halal Center” di daerah-daerah. Kedepannya, tujuan penelitian ini adalahuntuk mengetahui efektivitas implementasi produk emotikonik islami di perusahaan yang sudah memiliki label halal produknya.Pada agenda penelitian ini memunculkan variabel “produk emotikonik islami”sebagai suatu pengembangan dari konsep produk halalan thoyyiban, sebuah produk yang melandaskan pada ketentuan-ketentuan ajaran agama Islam. Produk emotikonik islami merupakan suatu produk yang halal dan toyyib (bermanfaat), memiliki kekuatan ukhuwah dan barokah (berkah), yaitu prinsip syariah yang sangat ditaati dan diterapkan pada produk yang dihasilkan oleh perusahaan melalui proses produk halal yang baik (toyyib).
Kata Kunci: produk halal dan emotikonik islami.
Downloads
References
Abdul Ghani, 2012. “Konasi Masyarakat Terhadap Penggunaan Arabic Terms dan Deskripsi Finance Scheme Dalam Pemasaran Produk Bank Syariah (Analisa Pada Masyarakat Kota Yogyakarta)”. JESI Jurnal Ekonomi Syariah Indonesia. Volume II. No. 2.
Adinugraha, Hendri Hermawan. 2017. “Simbolisasi dan Ikonisasi: Metode Alternatif Memahami Arabic Terms Pada Produk Perbankan Syariah”. EQUILIBRIUM: Jurnal Ekonomi Syariah. Volume 5. Nomor 1. p 67-86.
Al-Goaib, S. 2003. “Religiosity and Social Conformity of University Students: an Analytical Study Applied at King Saoud University”. Arts Journal of KingSaoud University. Vol. 16. No. 1.
Al-Qardhawi, Yusuf. 1995. Peran Nilai dan Moral dalamPerekonomian Islam. Terj. Didin Hafiduddin. Jakarta: Rabbani Press.
_____. 2003. Halal Haram dalam Islam. terj. Wahid Ahmadi dkk. Solo: Era Intermedia.
_____. 2007. Halal Dan Haram Dalam Islam. Surakarta: Era Intermedia.
Amin, Ma’ruf. 2011. Fatwa dalam Sistem Hukum Islam. Jakarta: Elsas.
Apriyantono, A. dan Nurbowo. 2003. Panduan Belanja dan Konsumsi Halal. Jakarta: Khairul Bayan.
As-Syatibi, Abu Ishaq. T.t. al-Muwafaqat fi Ushul as-Syari at. Bairut: Dar al-Kitab al-Ilmiyat.
Barus, Robert. 2017. “Meningkatnya Perkembangan Industri Halal di Indonesia”. Artikel. http://www.industry.co.id/read/11859/meningkatnya-perkembangan-industri-halal-di-indonesia. diakses pada tanggal 15 November 2017.
Bonne, Karijn, Verbeke, Wim. 2008. “Muslim Consumer Trust in Halal Meat Status and Control in Belgium”. Meat Science. 79 (1). p 113–23.
Che Man Y., Sazili A.Q., 2010. “Food Production from the Halal Perspective. In: Guerrero-LegarretaI., Alarcón-Rojo, A.D., Y. H. Hui, Alvarado C.” Handbook of Poultry Science and Technology. 183-216.
de George, Richard T. 1986. “Theological Ethics And Business Ethics”. Journal of Business Ethics. 5 (December). p 421-432.
Fischer, Johan. 2008. “Proper Islamic consumption: Shopping among the Malays in Modern Malaysia”. Published online 2008 Aug 8. EMBO Rep. 9 (9). p 828–831.
Hidayat, Asep Syarifuddin dan Mustolih Siradj. 2015. “Legal Arguments of Halal Product Guarantee Argumentasi Hukum Jaminan Produk Halal”. Jurnal Bimas Islam. Vol. 8. No. I. p 31-66.
http://news.liputan6.com/read/6058/ramai-ramai-menarik-ajinomoto, diakses pada tanggal 15 November 2017.
http://www.bbc.com/indonesia/majalah-39510081, diakses pada tanggal 15 November 2017.
http://www.library.ohiou.edu/indopubs/1996/12/23/0037.html, diakses pada tanggal 15 November 2017.
https://khabarislam.wordpress.com/2008/10/23/kasus-lemak-babi-di-indonesia/, diakses pada tanggal 15 November 2017.
Husain, S. 2006. “Local Halal Food Companies Urged Toshape Up or Lose Out”. Gulfnews.com. Retrieved February 28, 2011 from http://gulfnews.com/business/economy/local, diakses pada tanggal 15 November 2017.
Hussaini, M. M., dan Sakr, A. H. 1984. “Islamic Dietary Laws And Practices”. The Islamic Food And Nutrition Council Of America.
Jaffara, Mariatul Aida dan Rosidah Musab. 2014. “Determinants of Attitude towards Islamic Financing among Halal Certified Micro and SMEs: A Preliminary Investigation”. Procedia - Social and Behavioral Sciences. 130. p 135-144.
Johne, Axel. 1999. “Successful market innovation”. European Journal of Innovation Management. Vol. 2. Issue: 1. p 6-11.
Kartubi. 2013. “Keutamaan Mengkonsumsi Makanan Halalan Thayyiba”. Jurnal Edu-Bio. Vol. 4.
Lada, Suddin, Geoffrey Harvey Tanakinjal and Hanudin Amin. 2009. “Predicting Intention to Choose Halal Products Using Theory of Reasoned Action”. International Journal of Islamic and Middle Eastern Finance and Management. Vol. 2. No. 1. p 66-76.
Macpherson, A., Jones, O. and Zhang, M. 2004. “Evolution or Revolution? Dynamic Capabilities in a Knowledge-Dependent Firm”. R&D Management. Vol. 34. No. 2. p 161-77.
Majid, Mohd Aliff Abdul, Izhar Hafifi Zainal Abidin, Hayati Adilin Mohd Abd Majid, Chemah Tamby Chik. 2015. “Issues of Halal Food Implementation in Malaysia”. Journal of Applied Environmental and Biological Sciences. 5(6S). P. 50-56
Mokhlis, S. 2006. “The Effect of Religiosity on Shopping Orientation: an Exploratory Study in Malaysia”. Journal of American Academy of Business. 9 (1). p 64–74.
Muhammad,. 2009. “LABEL HALAL DAN SPIRITUALITAS BISNIS Interpretasi atas Bisnis Home Industry”. ejournal.umm.ac.id/index.php/salam/article/download/446/453. Volume 12. Nomor 2.
Narver, J.C., dan Slater, S.F. 1990. “The Effect of a Market Orientation on Business Profitability”. Journal of Marketing, 54 (Oct).
Sabri, M. 2006. “Singapore Expands E-Certification of Halal Products”. available at: www. IslamOnline.net. diakses pada tanggal 15 November 2017.
Said, Muhammad M dan Kaviyarasu Elangkovan. 2013. “Halal Label and the Ethics of Business: an Analytical View From Producers”. Australian Journal of Basic and Applied Sciences. 7 (6). p 613-621.
Santon, Andrea L. 2014. Islamic Emoticons Pious Sociability and Community Building in Online Muslim Communities. New York: Routledge.
Shaari, J. A. N., dan Nur Shahira M.A. 2009. “Dimension of Halal Purchase Intention: A Preliminary Study”. Paper Presented At The Eleventh International Business Research Conference, Australia.
Shafie, S., dan Othman, N. 2006. “Halal Certification: an International Marketing Issues and Challenges”. Journal of Marketing Research. (15). p 565-575.
Siregar, Ari Sukma. 2017. “Potensi dan Optimalisasi Industri Halal di Indonesia”. Artikel. https://fossei.org/2017/05/05/potensi-dan-optimalisasi-industri-halal-di-indonesia/, diakses pada tanggal 15 November 2017.
Subarkah, Muhammad. 2017. “Muslim Harus Pelaku Industri Halal”. Berita. http://www.republika.co.id/berita/jurnal-haji/berita-jurnal-haji/17/11/11/oz8esy385-muslim-harus-pelaku-industri-halal, diakses pada tanggal 15 November 2017.
Sungkar, Othman, P dan Hussin, W.S.W. 2009. “Malaysia as an International Halal Food Hub-Competitiveness and Potential of Meat-Based Industries”. ASEAN Economic Bulletin. 26 (3). p 306-320.
The Express Tribune. 2015. “Apple introduces ‘Islamic’ emojis”. available at: http://tribune.com.pk/story/977591/apple-introduces-halal-emojis/, diakses pada tanggal 15 November 2017.
The Halal Journal - May/Jun 2008 , Issue 22, May/June 2008, Published on May 1, 2008. News. dalam https://issuu.com/the-halal-journal/docs/mayjune2008__20100721_093430. diakses pada tanggal 15 November 2017.
Tim Penyusun. 2003. Tanya Jawab Seputar Produk Halal. Jakarta: Departemen Agama.
Undang-Undang Republik Indonesia Nomor 33 Tahun 2014 Tentang Jaminan Produk Halal.
Vazza, Agung. 2017. “Memacu Industri Halal Lewat ISEF 2017”. Berita. http://www.republika.co.id/berita/ekonomi/syariah-ekonomi/17/11/08/oz3l3l368-memacu-industri-halal-lewat-isef-2017. diakses pada tanggal 15 November 2017.
Yulia, Lady. 2015. “Strategi Pengembangan Industri Produk Halal Halal Products Industry Development Strategy”. Jurnal Bimas Islam. Vol. 8. No. I. p 121-162.
Zakaria, Z. 2008. “Tapping Into the World Halal Market: Some Discussionson Malaysian Laws And Standards”. Jurnal Syariah. p 603-616.
Zohar, Danah dan Ian Marshall. 2009. SQ Memanfaatkan Kecerdasan Memaknai Kehidupan Terjemahan Rahmi. Bandung: Kronik Indonesia Baru.
