Peran Perilaku Perpindahan Merek Dalam Memoderasi Hubungan Persepsi Harga, Varian Menu dan Kualitas Produk Terhadap Minat Beli Ulang Minuman Yotta di Kota Palu. j. of economic, management, account. and technology [Internet]. 2025 Feb. 23 [cited 2025 Nov. 26];8(1):81-93. Available from: https://ojs.unsiq.ac.id/index.php/jematech/article/view/8817