Peran Perilaku Perpindahan Merek Dalam Memoderasi Hubungan Persepsi Harga, Varian Menu dan Kualitas Produk Terhadap Minat Beli Ulang Minuman Yotta di Kota Palu. Journal of Economic, Management, Accounting and Technology, [S. l.], v. 8, n. 1, p. 81–93, 2025. DOI: 10.32500/jematech.v8i1.8817. Disponível em: https://ojs.unsiq.ac.id/index.php/jematech/article/view/8817. Acesso em: 26 nov. 2025.