Peranan Promosi Penjualan Dan Citra Merek Terhadap Keputusan Gen Z Memilih Menggunakan OVO. Journal of Economic, Management, Accounting and Technology, [S. l.], v. 5, n. 2, p. 131–145, 2022. DOI: 10.32500/jematech.v5i2.1895. Disponível em: https://ojs.unsiq.ac.id/index.php/jematech/article/view/1895. Acesso em: 2 dec. 2025.