Peran FOMO, Price Discount, dan Product Quality Terhadap Impulse Buying Makeup Somethinc di Shopee
Keywords:
Fear of Missing Out, Price Discount, Product Quality, Impulse Buying
Abstract
Industri kecantikan di Indonesia berkembang dengan cepat, terutama pada kalangan generasi muda. Pada generasi tersebut, Mereka semakin menyadari pentingnya penampilan dan perawatan diri. Penelitian ini bertujuan untuk memahami bagaimana peran Fear of Missing Out (FOMO), price discount, dan product quality terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Penelitian ini juga menggunakan metode pendekatan kuantitatif dengan teknik pengambilan sampel yakni purposive sampling, yang terdiri dari 100 responden dan IBM SPSS versi 25 digunakan untuk mengolah data. Hasil penelitian menunjukkan bahwa Fear of Missing Out memiliki peran positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Price discount juga terdapat peran yang positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee. Selain itu, product quality juga memiliki peran positif signifikan terhadap impulse buying produk makeup Somethinc pada e-commerce Shopee.
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References
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Aulia Asmarani, Murti Wijayanti, D. K. (2024). Pengaruh Live Shopping, Discount, Dan Kualitas Produk Terhadap Impulse Buying Pada Marketplace Tiktok Shop. Jurnal Ilmiah Ekonomi Dan Manajemen, 2(8), 425–437. https://doi.org/https://doi.org/10.61722/jiem.v2i8.2308
Azwari, A., & Lina, L. F. (2020). Pengaruh Price Discount dan Kualitas Produk pada Impulse Buying di Situs Belanja Online Shopee Indonesia. Jurnal Technobiz, 3(2), 37–41. https://doi.org/https://doi.org/10.33365/tb.v4i1.1098
Bandyopadhyay, N., Sivakumaran, B., Patro, S., & Kumar, R. S. (2021). Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation. Journal of Retailing and Consumer Services, 61(March), 102532. https://doi.org/10.1016/j.jretconser.2021.102532
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling Its Precursors. Journal of Retailing, 74(2), 169–191. https://doi.org/10.1016/S0022-4359(99)80092-X
Dwiputranto, M. R. H., Purwanti, A., & Marhadi. (2017). Pengaruh Brand Image dan Product Quality terhadap Brand Love dan Brand Loyalty pada Pengguna Mobil Honda Jazz di Kota Pekanbaru. Jurnal Online Mahasiswa Fakultas Ekonomi Universitas Riau, 4(1), 297–310. https://www.neliti.com/id/publications/183846/pengaruh-brand-image-dan-product-quality-terhadap-brand-love-dan-brand-loyalty-p#cite
Eka Septiarini, T. A. (2024). Customers’ Trust on Sustainable Cosmetics Products’ Campaigns. Journal of Trends Economics and Accounting Research, 4(4), 932–939. https://doi.org/10.47065/jtear.v4i4.1214
Engel, J. f., Roger D. Blackwell, & Miniard, P. W. (1995). Perilaku konsumen, Jilid 1 (6th ed.). Binarupa Aksara.
Fachruroji, T. M., & Padmalia, M. (2023). Pengaruh Price Perception, Sales Promotion Dan Product Quality Terhadap Impulse Buying Skincare Product Konsumen Pengguna E - Commerce Shopee Generasi Z Dengan Shopping Lifestyle Sebagai Mediasi. PERFORMA: Jurnal Manajemen Dan Start-Up Bisnis, 8(6), 632–655. https://doi.org/10.37715/jp.v8i6.3771
Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25 (9th ed.). Badan Penerbitan Universitas Diponegoro.
Ginting, R. U. N., Harahap, D. A., & Rohandi, M. M. A. (2023). Pengaruh Product Quality, Online Customer Review, dan Price Discount terhadap Impulse Buying pada Marketplace Shopee. Bandung Conference Series: Business and Management, 3(2), 758–767. https://doi.org/10.29313/bcsbm.v3i2.8031
Jannah, M., & Farida, S. N. (2024). Pengaruh Brand Image, Product Quality, dan Price Discount Terhadap Impulse Buying pada Produk Make Over di Kota Surabaya. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(6), 4643–4661. https://doi.org/10.47467/alkharaj.v6i6.2011
Japarianto, E., & Sugiharto, S. (2011). Pengaruh Shopping Life Style Dan Fashion Involvement Terhadap Impulse Buying Behavior Masyarakat High Income Surabaya. Jurnal Manajemen Pemasaran, 6(1), 32–41. http://puslit2.petra.ac.id/ejournal/index.php/mar/article/view/18388
Kotler, P. (2003). Marketing Management (11th ed.). New Jersey: Pearson Education.
Kotler, P. (2012). Manajemen Pemasaran, edisi Melinium (Melinium). Prenhallindo.
Kotler, P., & Amstrong, G. (2001). Prinsip-prinsip pemasaran jilid 1 Ed.8 (8th ed.). Erlangga.
Lupiyoadi, R., & Hamdani, A. (2009). Manajemen Pemasaran Jasa. Salemba Empat.
Masruroh, I., Sumartik, & Sari, D. K. (2024). Eservice Quality Trust Brand Image Customer Loyalty Dynamics (Kualitas Layanan Kepercayaan Citra Merek Loyalitas Pelanggan Dinamika). Journal of Business Economics and Agribusiness, 1(3), 1–22. https://doi.org/10.47134/jbea.v1i3.249
Mishra, A., & Mishra, H. (2011). The Influence of Price Discount Versus Bonus Pack on the Preference for Virtue and Vice Foods. Journal of Marketing Research, 48(1), 196–206. https://doi.org/10.1509/jmkr.48.1.196
Mufrodah, A., & Adinugraha, H. H. (2021). Millenial Generation’s Awareness of Halal-Labeled Cosmetics. AL MA’ARIEF : Jurnal Pendidikan Sosial Dan Budaya, 3(2), 92–100. https://doi.org/10.35905/almaarief.v3i2.2161
Muhamad, N. (2024). 10 Foundation Terlaris di E-Commerce RI, Merek Lokal Mendominasi. Databoks. https://databoks.katadata.co.id/produk-konsumen/statistik/66c591af2f4dc/10-foundation-terlaris-di-e-commerce-ri-merek-lokal-mendominasi
Muharam, G. M., Sulistiya, D., Sari, N., Fahmy, Z., & Zikrinawati, K. (2023). Pengaruh Fear of Missing Out (FoMO) dan Konformitas Teman Sebaya Terhadap Impulsive Buying Pada Mahasiswa Kota Semarang (Studi Pada Konsumen TikTok Shop). Jurnal Sunan Doe, 1(8), 2985–3877. https://doi.org/https://doi.org/10.58330/ese.v1i8.277
Noor, Z. Z. (2020). The Effect of Price Discount and in-Store Display on Impulse Buying. Sosiohumaniora - Jurnal Ilmu-Ilmu Sosial Dan Humaniora, 22(2), 133–139. https://doi.org/10.24198/sosiohumaniora.v22i2.26720
Noviasih, E., Welsa, H., & Cahyani, P. D. (2021). Pengaruh Price Discount dan Kualitas Website Terhadap Impulse Buying Melalui Hedonic Shopping Motivation Sebagai Variabel Intervening. Journal of Management and Business, 4(2), 91–102. https://doi.org/https://doi.org/10.26877/sta.v4i2.8126
Octafehili, D. N., Sari, D. K., & Yulianto, M. R. (2024). The Influence of Brand Image, Price Discounts, and Bonus Packs on Impulse Buying Behavior among Indomaret Point Coffee Consumers Mojokerto City. Jurnal Ekonomi Syariah Indonesia (JESI), 14(1), 307–331. https://doi.org/10.21927/jesi.3124.3483
Paramita, R. W. D., Rizal, N., & Sulistyan, R. B. (2021). Metode Penelitian Kuantitatif (3rd ed.). Widya Gama Press. http://repository.itbwigalumajang.ac.id/1073/1/Ebook Metode Penelitian Edisi 3.pdf
Permana, E., Eka Putri, R. S., Alfinda, P. D., & Mardhiyah, M. (2024). Strategi Pemasaran Produk Skincare Somethinc Di Kalangan Generasi Z. Jurnal Pemasaran Kompetitif, 7(2), 119–135. https://doi.org/10.32493/jpkpk.v7i2.29289
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Purwanto, N. (2021). Dinamika Fashion Oriented Impulse Buying. CV. Literasi Nusantara Abadi.
Rahim, R. (2021). Metodologi Penelitian Teori dan Praktik (Ed. 1, Cet). Perkumpulan Rumah Cemerlang Indonesia.
Roliyanah, T., Widjanarko, W., Sumantyo, F. D. S., & Siahaan, M. (2024). Pengaruh Gaya Hidup Berbelanja, Fear Of Missing Out, Dan Potongan Harga Terhadap Pembelian Impulsif Produk Miniso Di Shopee (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya). Jurnal Ilmiah Ekonomi Dan Manajemen, 2(8), 223–234. https://doi.org/https://doi.org/10.61722/jiem.v2i8.2242
Rosdiana, Nuraisyiah, Nurdiana, Mustari, Asfo, N. S., Tabsir, M. K., Rachmawaty, Purwanti, Rakib, M., Zilfana, Riesso, A. S., & M.M, D. M. W. (2022). Manajemen pemasaran (T. Media (ed.); Issue March). Tahta Media Group.
Safitri, A. F., & Rinaldi. (2023). Pengaruh Fear of Missing Out (FoMO) terhadap Perilaku Konsumtif pada Mahasiswi Pembeli Barang Diskon Aplikasi Shopee. Ahkam : Jurnal Hukun Islam Dan Humaniora, 2(4), 727–737. https://doi.org/10.58578/ahkam.v2i4.1987
Septiana, I., & Widyastuti, W. (2021). Pengaruh Sales Promotion, Product Quality, dan Hedonic Behavior pada Impulse Buying. Jurnal Ilmu Manajemen, 9(2), 698. https://doi.org/10.26740/jim.v9n2.p698-707
Sihombing, L. A., Suharno, S., Kuleh, K., & Hidayati, T. (2023). The Effect of Price and Product Quality on Consumer Purchasing Decisions through Brand Image. International Journal of Finance, Economics and Business, 2(1), 44–60. https://doi.org/10.56225/ijfeb.v2i1.170
Soleha, S. R., & Sagir, H. J. (2024). Pengaruh Fear Of Missing Out (FOMO) dan Hedonic Shopping Motivation Terhadap Impulse Buying di E-Commerce (Studi Pada Generasi Z Lombok). Journal of Economics, Business, & Entrepreneurship, 5, 34–38. https://doi.org/10.29303/alexandria.v5iSpecialIssue.604
Sugiyono. (2013). Metodologi Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta, CV.
Sutisna. (2012). Perilaku Konsumen dan Komunikasi Pemasaran (2nd ed.).
Suwitho. (2022). Pengusaha Yang Sukses Pasti Menjaga Kepuasan Pelanggannya: Sebuah Monograf dari Sudut Pandang Manajemen Pemasaran. CV. Pena Persada.
Syofia, K., Febriansyah, R. E., & Oetarjo, M. (2024). Pengaruh promosi, Kualitas Pelayanan, dan Kualitas Produk terhadap Keunggulan Bersaing Klinik Kecantikan Home Beauty27 Mojokerto. Jurnal Administrasi Dan Manajemen, 14(4), 492–503. https://doi.org/https://doi.org/10.52643/jam.v14i4.5509
Tjiptono, F. (2012). Strategi Pemasaran (3rd ed.). Andi Offset.
Veliana Angela, E. L. P. (2020). Pengaruh Lifestyle Dan Kualitas Produk Terhadap Keputusan Impulse Buying Konsumen Shopee Generasi Z. Jurnal Ekobis : Ekonomi Bisnis & Manajemen, 10(2), 248–262. https://doi.org/10.37932/j.e.v10i2.132
Wang, H., Miao, P., Jia, H., & Lai, K. (2023). The Dark Side of Upward Social Comparison for Social Media Users: An Investigation of Fear of Missing Out and Digital Hoarding Behavior. Social Media and Society, 9(1). https://doi.org/10.1177/20563051221150420
Wortham, J. (2011). Feel Like a Wallflower? Maybe It’s Your Facebook Wall. The New York Times. https://www.nytimes.com/2011/04/10/business/10ping.html
Andini, N. S. (2024). Compas Data Market Insight: Shopee Dominasi Top Market Share Kategori Beauty & Care di Ecommerce February 2024. Compas.Co.Id. https://compas.co.id/article/top-market-share-kategori-beauty-care-2024/
Aulia Asmarani, Murti Wijayanti, D. K. (2024). Pengaruh Live Shopping, Discount, Dan Kualitas Produk Terhadap Impulse Buying Pada Marketplace Tiktok Shop. Jurnal Ilmiah Ekonomi Dan Manajemen, 2(8), 425–437. https://doi.org/https://doi.org/10.61722/jiem.v2i8.2308
Azwari, A., & Lina, L. F. (2020). Pengaruh Price Discount dan Kualitas Produk pada Impulse Buying di Situs Belanja Online Shopee Indonesia. Jurnal Technobiz, 3(2), 37–41. https://doi.org/https://doi.org/10.33365/tb.v4i1.1098
Bandyopadhyay, N., Sivakumaran, B., Patro, S., & Kumar, R. S. (2021). Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation. Journal of Retailing and Consumer Services, 61(March), 102532. https://doi.org/10.1016/j.jretconser.2021.102532
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling Its Precursors. Journal of Retailing, 74(2), 169–191. https://doi.org/10.1016/S0022-4359(99)80092-X
Dwiputranto, M. R. H., Purwanti, A., & Marhadi. (2017). Pengaruh Brand Image dan Product Quality terhadap Brand Love dan Brand Loyalty pada Pengguna Mobil Honda Jazz di Kota Pekanbaru. Jurnal Online Mahasiswa Fakultas Ekonomi Universitas Riau, 4(1), 297–310. https://www.neliti.com/id/publications/183846/pengaruh-brand-image-dan-product-quality-terhadap-brand-love-dan-brand-loyalty-p#cite
Eka Septiarini, T. A. (2024). Customers’ Trust on Sustainable Cosmetics Products’ Campaigns. Journal of Trends Economics and Accounting Research, 4(4), 932–939. https://doi.org/10.47065/jtear.v4i4.1214
Engel, J. f., Roger D. Blackwell, & Miniard, P. W. (1995). Perilaku konsumen, Jilid 1 (6th ed.). Binarupa Aksara.
Fachruroji, T. M., & Padmalia, M. (2023). Pengaruh Price Perception, Sales Promotion Dan Product Quality Terhadap Impulse Buying Skincare Product Konsumen Pengguna E - Commerce Shopee Generasi Z Dengan Shopping Lifestyle Sebagai Mediasi. PERFORMA: Jurnal Manajemen Dan Start-Up Bisnis, 8(6), 632–655. https://doi.org/10.37715/jp.v8i6.3771
Ghozali, I. (2018). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 25 (9th ed.). Badan Penerbitan Universitas Diponegoro.
Ginting, R. U. N., Harahap, D. A., & Rohandi, M. M. A. (2023). Pengaruh Product Quality, Online Customer Review, dan Price Discount terhadap Impulse Buying pada Marketplace Shopee. Bandung Conference Series: Business and Management, 3(2), 758–767. https://doi.org/10.29313/bcsbm.v3i2.8031
Jannah, M., & Farida, S. N. (2024). Pengaruh Brand Image, Product Quality, dan Price Discount Terhadap Impulse Buying pada Produk Make Over di Kota Surabaya. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(6), 4643–4661. https://doi.org/10.47467/alkharaj.v6i6.2011
Japarianto, E., & Sugiharto, S. (2011). Pengaruh Shopping Life Style Dan Fashion Involvement Terhadap Impulse Buying Behavior Masyarakat High Income Surabaya. Jurnal Manajemen Pemasaran, 6(1), 32–41. http://puslit2.petra.ac.id/ejournal/index.php/mar/article/view/18388
Kotler, P. (2003). Marketing Management (11th ed.). New Jersey: Pearson Education.
Kotler, P. (2012). Manajemen Pemasaran, edisi Melinium (Melinium). Prenhallindo.
Kotler, P., & Amstrong, G. (2001). Prinsip-prinsip pemasaran jilid 1 Ed.8 (8th ed.). Erlangga.
Lupiyoadi, R., & Hamdani, A. (2009). Manajemen Pemasaran Jasa. Salemba Empat.
Masruroh, I., Sumartik, & Sari, D. K. (2024). Eservice Quality Trust Brand Image Customer Loyalty Dynamics (Kualitas Layanan Kepercayaan Citra Merek Loyalitas Pelanggan Dinamika). Journal of Business Economics and Agribusiness, 1(3), 1–22. https://doi.org/10.47134/jbea.v1i3.249
Mishra, A., & Mishra, H. (2011). The Influence of Price Discount Versus Bonus Pack on the Preference for Virtue and Vice Foods. Journal of Marketing Research, 48(1), 196–206. https://doi.org/10.1509/jmkr.48.1.196
Mufrodah, A., & Adinugraha, H. H. (2021). Millenial Generation’s Awareness of Halal-Labeled Cosmetics. AL MA’ARIEF : Jurnal Pendidikan Sosial Dan Budaya, 3(2), 92–100. https://doi.org/10.35905/almaarief.v3i2.2161
Muhamad, N. (2024). 10 Foundation Terlaris di E-Commerce RI, Merek Lokal Mendominasi. Databoks. https://databoks.katadata.co.id/produk-konsumen/statistik/66c591af2f4dc/10-foundation-terlaris-di-e-commerce-ri-merek-lokal-mendominasi
Muharam, G. M., Sulistiya, D., Sari, N., Fahmy, Z., & Zikrinawati, K. (2023). Pengaruh Fear of Missing Out (FoMO) dan Konformitas Teman Sebaya Terhadap Impulsive Buying Pada Mahasiswa Kota Semarang (Studi Pada Konsumen TikTok Shop). Jurnal Sunan Doe, 1(8), 2985–3877. https://doi.org/https://doi.org/10.58330/ese.v1i8.277
Noor, Z. Z. (2020). The Effect of Price Discount and in-Store Display on Impulse Buying. Sosiohumaniora - Jurnal Ilmu-Ilmu Sosial Dan Humaniora, 22(2), 133–139. https://doi.org/10.24198/sosiohumaniora.v22i2.26720
Noviasih, E., Welsa, H., & Cahyani, P. D. (2021). Pengaruh Price Discount dan Kualitas Website Terhadap Impulse Buying Melalui Hedonic Shopping Motivation Sebagai Variabel Intervening. Journal of Management and Business, 4(2), 91–102. https://doi.org/https://doi.org/10.26877/sta.v4i2.8126
Octafehili, D. N., Sari, D. K., & Yulianto, M. R. (2024). The Influence of Brand Image, Price Discounts, and Bonus Packs on Impulse Buying Behavior among Indomaret Point Coffee Consumers Mojokerto City. Jurnal Ekonomi Syariah Indonesia (JESI), 14(1), 307–331. https://doi.org/10.21927/jesi.3124.3483
Paramita, R. W. D., Rizal, N., & Sulistyan, R. B. (2021). Metode Penelitian Kuantitatif (3rd ed.). Widya Gama Press. http://repository.itbwigalumajang.ac.id/1073/1/Ebook Metode Penelitian Edisi 3.pdf
Permana, E., Eka Putri, R. S., Alfinda, P. D., & Mardhiyah, M. (2024). Strategi Pemasaran Produk Skincare Somethinc Di Kalangan Generasi Z. Jurnal Pemasaran Kompetitif, 7(2), 119–135. https://doi.org/10.32493/jpkpk.v7i2.29289
Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014
Purwanto, N. (2021). Dinamika Fashion Oriented Impulse Buying. CV. Literasi Nusantara Abadi.
Rahim, R. (2021). Metodologi Penelitian Teori dan Praktik (Ed. 1, Cet). Perkumpulan Rumah Cemerlang Indonesia.
Roliyanah, T., Widjanarko, W., Sumantyo, F. D. S., & Siahaan, M. (2024). Pengaruh Gaya Hidup Berbelanja, Fear Of Missing Out, Dan Potongan Harga Terhadap Pembelian Impulsif Produk Miniso Di Shopee (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya). Jurnal Ilmiah Ekonomi Dan Manajemen, 2(8), 223–234. https://doi.org/https://doi.org/10.61722/jiem.v2i8.2242
Rosdiana, Nuraisyiah, Nurdiana, Mustari, Asfo, N. S., Tabsir, M. K., Rachmawaty, Purwanti, Rakib, M., Zilfana, Riesso, A. S., & M.M, D. M. W. (2022). Manajemen pemasaran (T. Media (ed.); Issue March). Tahta Media Group.
Safitri, A. F., & Rinaldi. (2023). Pengaruh Fear of Missing Out (FoMO) terhadap Perilaku Konsumtif pada Mahasiswi Pembeli Barang Diskon Aplikasi Shopee. Ahkam : Jurnal Hukun Islam Dan Humaniora, 2(4), 727–737. https://doi.org/10.58578/ahkam.v2i4.1987
Septiana, I., & Widyastuti, W. (2021). Pengaruh Sales Promotion, Product Quality, dan Hedonic Behavior pada Impulse Buying. Jurnal Ilmu Manajemen, 9(2), 698. https://doi.org/10.26740/jim.v9n2.p698-707
Sihombing, L. A., Suharno, S., Kuleh, K., & Hidayati, T. (2023). The Effect of Price and Product Quality on Consumer Purchasing Decisions through Brand Image. International Journal of Finance, Economics and Business, 2(1), 44–60. https://doi.org/10.56225/ijfeb.v2i1.170
Soleha, S. R., & Sagir, H. J. (2024). Pengaruh Fear Of Missing Out (FOMO) dan Hedonic Shopping Motivation Terhadap Impulse Buying di E-Commerce (Studi Pada Generasi Z Lombok). Journal of Economics, Business, & Entrepreneurship, 5, 34–38. https://doi.org/10.29303/alexandria.v5iSpecialIssue.604
Sugiyono. (2013). Metodologi Penelitian Kuantitatif, Kualitatif dan R&D. Alfabeta, CV.
Sutisna. (2012). Perilaku Konsumen dan Komunikasi Pemasaran (2nd ed.).
Suwitho. (2022). Pengusaha Yang Sukses Pasti Menjaga Kepuasan Pelanggannya: Sebuah Monograf dari Sudut Pandang Manajemen Pemasaran. CV. Pena Persada.
Syofia, K., Febriansyah, R. E., & Oetarjo, M. (2024). Pengaruh promosi, Kualitas Pelayanan, dan Kualitas Produk terhadap Keunggulan Bersaing Klinik Kecantikan Home Beauty27 Mojokerto. Jurnal Administrasi Dan Manajemen, 14(4), 492–503. https://doi.org/https://doi.org/10.52643/jam.v14i4.5509
Tjiptono, F. (2012). Strategi Pemasaran (3rd ed.). Andi Offset.
Veliana Angela, E. L. P. (2020). Pengaruh Lifestyle Dan Kualitas Produk Terhadap Keputusan Impulse Buying Konsumen Shopee Generasi Z. Jurnal Ekobis : Ekonomi Bisnis & Manajemen, 10(2), 248–262. https://doi.org/10.37932/j.e.v10i2.132
Wang, H., Miao, P., Jia, H., & Lai, K. (2023). The Dark Side of Upward Social Comparison for Social Media Users: An Investigation of Fear of Missing Out and Digital Hoarding Behavior. Social Media and Society, 9(1). https://doi.org/10.1177/20563051221150420
Wortham, J. (2011). Feel Like a Wallflower? Maybe It’s Your Facebook Wall. The New York Times. https://www.nytimes.com/2011/04/10/business/10ping.html
Published
2025-08-21
How to Cite
Haniifah, S., Yulianto, M., & Oetarjo, M. (2025, August 21). Peran FOMO, Price Discount, dan Product Quality Terhadap Impulse Buying Makeup Somethinc di Shopee. Journal of Economic, Management, Accounting and Technology, 8(2), 458-471. https://doi.org/https://doi.org/10.32500/jematech.v8i2.9447
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Articles
