Pengaruh Word Of Mouth, Harga, Kualitas Produk Dan Brand Image Terhadap Keputusan Pembelian Wingko Babat Pak Suratman: (Studi Kasus Konsumen UMKM Wingko Babat Dikabupaten Kendal). jamasy [Internet]. 2023 Aug. 25 [cited 2026 May 26];3(4):40-51. Available from: https://ojs.unsiq.ac.id/index.php/jamasy/article/view/5465