PENERAPAN DAN PENGEMBANGAN PADA UMKM MELALUI DIGITAL MARKETING, INOVASI DAN PERHITUNGAN HPP PADA PADA UMKM ARMFOOD
digital marketing, inovasi
Keywords:
Digital Marketing, Inovasi, SWOT, HPP
Digital Marketing, Inovasi, SWOT, HPP
Abstract
This study aims to determine the obstacles and problems that occur in MSMEs in the city of Cimahi, the selected MSME is ARM Food. MSME ARM Food is engaged in the food sector. The problems that occur in this study are the need for a good marketing strategy, lack of innovation and financial management reports that are still unstructured. While the purpose of this study is to determine the development process in MSMEs using digital marketing ARM food, to determine the strategies that need to be implemented by MSMEs ARM food to follow products that are popular in the market, to determine the calculation of HPP in MSMEs ARM food. The digital marketing application of MSME ARM Food faces challenges in managing social media and has not been optimal in utilizing digital marketing capabilities.
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References
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Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management. doi:10.1016/j.indmarman.2015.04.009
Mahmud, M., Dhameria, V., & Putra3, F. I. F. S. (2024). Promice: The Role of Brand Awareness Between Promotion, MICE Intensity and Tourists’ Revisiting Intention. Kurdish Studies, 12(1), 484-498. doi:10.58262/ks.v12i1.032
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Michael John, V., Fatemeh Haji, H., Riza, C., Carl Barrie, D., & Vanya Louise, M. (2016). Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers. Marketing Intelligence & Planning, 34(1), 19-40. doi:10.1108/MIP-09-2014-0169
Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J. E., & Wirtz, J. (2020). The Role of Marketing in Digital Business Platforms. Journal of Interactive Marketing, 51, 72-90. doi:10.1016/j.intmar.2020.04.006
Saura, J. R. (2021). Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics. Journal of Innovation & Knowledge, 6(2), 92-102. doi:10.1016/j.jik.2020.08.001
Truong, Y., Simmons, G., & Palmer, M. (2012). Reciprocal value propositions in practice: Constraints in digital markets. Industrial Marketing Management, 41(1), 197-206. doi:10.1016/j.indmarman.2011.11.007
Wongleedee, K. (2015). Marketing Mix and Purchasing Behavior for Community Products at Traditional Markets. Procedia - Social and Behavioral Sciences, 197, 2080-2085. doi:10.1016/j.sbspro.2015.07.323
Wonglimpiyarat, J. (2015). Challenges of SMEs innovation and entrepreneurial financing. World Journal of Entrepreneurship, Management and
Ariyani, R. M., Dhameria, V., & Pratiwi, E. (2021). The Effect of Promotions Through Instagram Social Media on Purchase Decisions at the Shopee Marketplace. Jurnal Mantik, 5(3), 1578-1583.
Ariyani, R. M., Dhameria, V., & Suyitno, S. (2022). Pengaruh Daya Tarik Wisata dan Promosi Media Sosial terhadap Minat Berkunjung Kembali Wisatawan di Waduk Setu Patok Kabupaten Cirebon. JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan, 6(2), 133-147. doi:10.26740/jpeka.v6n2.p133-147
Brei, V. A., D'Avila, L., Camargo, L. F., & Engels, J. (2011). The Influence of Adaptation and Standardization of the Marketing Mix on Performance: a Meta-Analysis. 8, 3, 22.
Canhoto, A. I., Quinton, S., Jackson, P., & Dibb, S. (2016). The co-production of value in digital, university–industry R&D collaborative projects. Industrial Marketing Management, 56, 86-96. doi:10.1016/j.indmarman.2016.03.010
Chahal, H., Dangwal, R. C., & Raina, S. (2016). Marketing orientation, strategic orientation and their synergistic impact on business performance: A case of SMEs in emerging context (India). Journal of Research in Marketing and Entrepreneurship, 18(1), 27-52. doi:10.1108/JRME-03-2016-0004
Dhameria, V. (2014). Analisis Pengaruh Keunikan Desain Kemasan Produk, Kondusivitas Store Environment, Kualitas Display Produk Terhadap Keputusan Pembelian Impulsif (Studi pada Pasaraya Sri Ratu Pemuda Semarang). Jurnal Sains Pemasaran Indonesia, XIII(1), 1-44.
Dhameria, V., Ghozali, I., Hidayat, A., & Aryanto, V. D. W. (2021). Networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. Uncertain Supply Chain Management, 9(4), 941-948. doi:10.5267/j.uscm.2021.7.007
Dhameria, V., Syahriawiti, W., & Ariyani, R. M. (2022). Analisis Pengaruh Eco Innovation Dan Kapabilitas Teknologi Terhadap Kinerja Pemasaran Pada UKM Batik Cirebon ROSIDING SEMINAR NASIONAL DAN CALL FOR PAPER KONSORSIUM UNTAG SE - INDONESIA TAHUN 2022.
Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing performance measurement. Industrial Marketing Management. doi:10.1016/j.indmarman.2015.04.009
Mahmud, M., Dhameria, V., & Putra3, F. I. F. S. (2024). Promice: The Role of Brand Awareness Between Promotion, MICE Intensity and Tourists’ Revisiting Intention. Kurdish Studies, 12(1), 484-498. doi:10.58262/ks.v12i1.032
Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in Society, 63, 101425. doi:10.1016/j.techsoc.2020.101425
Michael John, V., Fatemeh Haji, H., Riza, C., Carl Barrie, D., & Vanya Louise, M. (2016). Exploring the integration of social media within integrated marketing communication frameworks: Perspectives of services marketers. Marketing Intelligence & Planning, 34(1), 19-40. doi:10.1108/MIP-09-2014-0169
Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J. E., & Wirtz, J. (2020). The Role of Marketing in Digital Business Platforms. Journal of Interactive Marketing, 51, 72-90. doi:10.1016/j.intmar.2020.04.006
Saura, J. R. (2021). Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics. Journal of Innovation & Knowledge, 6(2), 92-102. doi:10.1016/j.jik.2020.08.001
Truong, Y., Simmons, G., & Palmer, M. (2012). Reciprocal value propositions in practice: Constraints in digital markets. Industrial Marketing Management, 41(1), 197-206. doi:10.1016/j.indmarman.2011.11.007
Wongleedee, K. (2015). Marketing Mix and Purchasing Behavior for Community Products at Traditional Markets. Procedia - Social and Behavioral Sciences, 197, 2080-2085. doi:10.1016/j.sbspro.2015.07.323
Wonglimpiyarat, J. (2015). Challenges of SMEs innovation and entrepreneurial financing. World Journal of Entrepreneurship, Management and
Published
2024-10-30
How to Cite
dhameria vita (2024) “PENERAPAN DAN PENGEMBANGAN PADA UMKM MELALUI DIGITAL MARKETING, INOVASI DAN PERHITUNGAN HPP PADA PADA UMKM ARMFOOD”, Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ, 11(3), pp. 259-269. doi: https://doi.org/10.32699/ppkm.v11i3.7945.
Section
Pengabdian
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