Journal of Economics, Management, and Business
type: channel
description: Journal of Economics, Management, and Business
publisher: UP2MF Fakultas Ekonomi dan Bisnis, Universitas Sains Al-Qur'an (UNSIQ) Jawa Tengah di Wonosobo
language: en
publication name: Journal of Economics, Management, and Business
issn: 2961-8401
items: Why People Keep Coming Back to Religious Places
items: The Role of Self-Efficacy as a Mediating Variable between Discipline and Training on the Job Readiness of Participants in a Training Program in Japan
items: Irregularity Cargo Management at Garuda Indonesia Semarang
items: Taxpayer Compliance and Fiscal Depreciation Treatment of Assets in Achieving Legal Certainty of Corporate Income Tax
items: The Effect of Experiential Marketing, Service Quality, and Brand Trust on Repurchase Intention Through Customer Satisfaction As an Intervening Variable
items: The Influence of Work Discipline, Islamic Work Motivation, and Compensation on Employee Performance
items: Analysis of Promotion and Digital Marketing Strategies to Increase Sales
items: Financial Management Of Mosques Based On Sharia Financial Management By The Leadership Of The Muhammadiyah Batang Branch
items: Pengaruh Partisipasi Penyusunan Anggaran Terhadap Kinerja Aparat Pemerintah Daerah: Dengan Variabel Moderasi Gaya Kepemimpinan, Komitmen Organisasi, Dan Budaya Organisasi
items: The Influence of Trust, Product Value and Beauty Influencers on Repurchase Interest in Halal Skincare Products
items: The Influence of Viral Marketing, Store Atmosphere, and Brand Trust on Purchasing Decisions
items: SWOT and AHP Analysis in Marketing Strategy at Hotel Baby Angel Dieng, Red Doorz Partner
items: The Influence of Digital Lifestyle and Personal Branding on Social Media on Students' Career Decisions
items: The Influence of Viral Marketing, Brand Awareness and Satisfaction on Purchasing Decisions of Nasa Beauty Product Customers
items: Peran Hubungan Komunikasi Pemasaran Dan Kepercayaan Terhadap Loyalitas Konsumen E-Commerce Shopee
items: Analysis of the Influence of Service Quality, Price Perception, Location, and Promotion on the Decision to Purchase a Toyota Avanza Car
items: The Influence of Store Image on Purchasing Decisions with Purchase Intention as an Intervening Variable
items: Determinant Factors of Turnover Intention with Organizational Commitment as a Mediating Variable
items: The Influence of Transformational Leadership and Work-Life Balance on Organizational Citizenship Behavior with Job Satisfaction as an Intervening Variable
items: Analisis Dimensi Elektronic Word of Mouth Terhadap Keputusan Berkunjung Ke Tempat Wisata TRMS Serulingmas
items: Peran Ekonomi Sirkular, Transisi Energi, Ketatnya Kebijakan Lingkungan, dan Tekanan Rantai Pasokan terhadap Emisi CO2 di Negara-negara Berkembang
items: Pengaruh Pengembangan Karir, Kompensasi, Budaya Organisasi, dan Work Environment Terhadap Loyalitas Karyawan
items: Pengaruh Kualitas Produk, Lokasi, Promosi, Kepuasan Pelanggan, Dan Kualitas Pelayanan, Terhadap Keputusan Pembelian
items: Pengaruh Kompensasi Dan Pengembangan Karier Terhadap Turnover Intention Karyawan Dengan Komitmen Organisasional Sebagai Variabel Intervening
items: Analisis Kepuasan Konsumen Pada E-Commerce
items: Pengaruh Lifestyle, Service Quality, Price Perception, Dan Brand Image Terhadap Kepuasan Pelanggan
items: Karimah Work Ambition : Solusi Peningkatan Knowledge Application Melalui Self Efficacy
items: Pengaruh Kompetensi Dan Motivasi Terhadap Kinerja UMKM Dengan Inovasi Produk Sebagai Variabel Mediasi
items: Analisis Dimensi Faktor Psikologis Terhadap Keputusan Pembelian
items: The Role of Sustainable Megamerger Logistics Practices as a Mediator of the Relationship between Human Factors and Company Efficiency: Development of a Theoretical Concept

Why People Keep Coming Back to Religious Places
type: item
description: The tourism sector is very important in the tourism business as it brings income to the government. As a subset of tourism, religious tourism has a lot of room to expand. The pilgrimage to Wali Songo is common in Indonesia, especially among certain Muslims. When a person makes a pilgrimage, the goal is to seek blessings (tabarruk) as well as mediate (tawassul) with the intermediary of blessings, scholars or guardians who are buried in the tomb to be visited, even though tabarruk and tawassul are indeed prohibited. The pilgrimage to the grave is not a form of command. However, it is an impermissibility exemplified by the Prophet Muhammad PBUH because not one evidence commands the pilgrimage to the grave to be carried out. However, the Wali Songo pilgrimage has a social, economic, and business significance in Indonesian religious tourism, making it a unique tourism destination for both visitors and locals. Revisit intention is the focus of this research. Apart from accounting for more than half of the total tourists in one tourist attraction for a specific purpose, it also has lower marketing costs than attracting first-time visitors.
subject: Articles
  topic: section
subject: religious tourism experience
  topic: keywords
subject: intrinsic religious motivation
  topic: keywords
subject: attitude toward pilgrimage tourism
  topic: keywords
subject: congruity theory
  topic: keywords
creator: Ari Pranaditya
creator: M. Iqbal Ramdhani
creator: Faizzia Hidaya Kibria
rights: Copyright (c) 2026 Journal of Economics, Management, and Business
date: 2026-01-31
publication date: 2026-01-31
starting page: 44
ending page: 59
doi: 10.32699/bddk8k27

The Role of Self-Efficacy as a Mediating Variable between Discipline and Training on the Job Readiness of Participants in a Training Program in Japan
type: item
description: Purpose – This study aims to examine and analyze the impact of training and discipline on the work readiness of participants in the vocational training program to Japan, positioning self-efficacy as a mediating variable. Methodology – This research adopts a quantitative approach using a survey method involving 123 individuals currently undergoing vocational education for the Japan program. Data analysis was performed using multiple linear regression and mediation analysis assisted by SPSS software. Findings – The research findings indicate that training and discipline have a positive and significant effect on self-efficacy. Furthermore, self-efficacy and discipline were proven to have a significant effect on work readiness, while training does not have a significant direct effect. Self-efficacy was identified as a crucial mediating factor in connecting the influence of training and discipline to the work readiness of participants. Implications – These results emphasize the importance of strengthening psychological aspects, specifically self-efficacy, in designing international job training programs to enhance participants' adaptation readiness in the Japanese work environment. Originality – This study contributes to human resource management literature by integrating discipline and training variables within a single self-efficacy mediation model specifically for the context of overseas job training participants.
subject: Articles
  topic: section
subject: Disiplin, Pelatihan, Efikasi Diri, Kesiapan Kerja
  topic: keywords
creator: Ali Maskan
creator: Marno Nugroho
rights: Copyright (c) 2026 Journal of Economics, Management, and Business
date: 2026-01-31
publication date: 2026-01-31
starting page: 60
ending page: 67
doi: 10.32699/0mf10483

Irregularity Cargo Management at Garuda Indonesia Semarang
type: item
description: Objective – This research aims to provide a practical contribution to air cargo operational management and serve as an academic reference for the development and study of air transportation management. Methods – This research utilizes literature review, document analysis, and comparison of handling reports with standard air transportation regulations. The findings are analyzed based on operational management concepts and aviation legal provisions. Results – The study of Garuda Indonesia Cargo Semarang indicates that the company has, in principle, fulfilled its legal responsibilities in accordance with applicable laws and regulations. This implementation is evident in the irregularity cargo handling mechanism, which includes a claims process and compensation for service users based on established internal procedures, and also refers to Law Number 1 of 2009 concerning Aviation, Minister of Transportation Regulation Number PM 77 of 2011 concerning Air Transport Responsibility for Domestic Shipments, and the 1999 Montreal Convention for International Shipments. Implications – The research results can serve as a basis for evaluating and improving air cargo operational management, particularly in preventing irregularity cargo. The research findings emphasize the importance of strengthening operational management, increasing reservation data accuracy, standardizing packaging, and improving coordination between airlines and cargo agents. Implementation of these recommendations is expected to reduce the risk of loss for both service users and airlines, increase legal certainty for service users, and strengthen trust in air cargo services. Originality - This research's originality lies in its analytical approach, which combines air cargo operational practices with national and international legal frameworks. This research not only assesses regulatory compliance but also links it to the operational management concept at Garuda Indonesia Cargo Semarang, focusing on cargo irregu…
subject: Articles
  topic: section
subject: manajemen operasional, irregularity cargo, kargo udara, Garuda Indonesia Cargo
  topic: keywords
creator: Amy Hernyana Krishtantie
creator: Marno Nugroho
creator: Ari Pranaditya
rights: Copyright (c) 2026 Journal of Economics, Management, and Business
date: 2026-01-31
publication date: 2026-01-31
starting page: 35
ending page: 43
doi: 10.32699/1pmkwn03

Taxpayer Compliance and Fiscal Depreciation Treatment of Assets in Achieving Legal Certainty of Corporate Income Tax
type: item
description: Purpose – This research aims to analyze how taxpayer behavioral factors (Compliance) and technical taxation factors (Treatment of Fiscal Asset Depreciation) simultaneously influence Legal Certainty in determining Corporate Income Tax (CIT) in Indonesia. Methodology – This study employs a normative legal research method with a statutory approach through the analysis of the Law on General Provisions and Tax Procedures (UU KUP), the Income Tax Law (UU PPh), and the Tax Harmonization Law (UU HPP) as primary legal foundations. Findings – The results indicate that Legal Certainty in Corporate Income Tax is achieved through the synergy of Taxpayer Compliance levels, which minimize dispute risks (Dewi et al., 2025), and the precision of Fiscal Asset Depreciation treatment through accurate fiscal reconciliation in accordance with Minister of Finance Regulation (PMK) No. 72 of 2023 (Aryani & Romanda, 2023). Implications – This research emphasizes the significance of harmonization between taxpayer awareness education and the clarity of technical regulations concerning asset depreciation. Originality – This paper integrates behavioral aspects and technical tax accounting into a single conceptual framework for tax legal certainty.
subject: Articles
  topic: section
subject: Taxpayer Compliance, Fiscal Depreciation, Corporate Income Tax, Legal Certainty
  topic: keywords
creator: Ali Maskan
creator: Marno Nugroho
creator: Ari Pranaditya
rights: Copyright (c) 2026 Journal of Economics, Management, and Business
date: 2026-01-23
publication date: 2026-01-23
starting page: 27
ending page: 34
doi: 10.32699/1hgwtw45

The Effect of Experiential Marketing, Service Quality, and Brand Trust on Repurchase Intention Through Customer Satisfaction As an Intervening Variable
type: item
description: Purpose - This study aims to analyze, understand, and explain the influence of experiential marketing, service quality, and brand trust on customer satisfaction (a case study of Eiger users in Wonosobo). Methods - This study is quantitative. The population is Eiger users in Wonosobo. The sampling technique used is the formula used by Hair et al. (2019), with a sample size of 120 respondents. Data collection used a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypotheses is Structural Equation Modeling (SEM). Results - This study shows that the variables Experiential Marketing, Service Quality, Brand Trust, and Customer Satisfaction have a positive effect on Repurchase Intention, but Customer Satisfaction cannot mediate the influence of Experiential Marketing, Service Quality, and Brand Trust on Repurchase Intention through Customer Satisfaction. Implications - These findings provide practical implications for companies seeking to strengthen long-term relationship-based marketing strategies by optimizing social media marketing activities. Originality - This research offers a conceptual contribution by positioning social media marketing as a mediating mechanism in the relationship between relationship quality and purchase intention, thereby enriching the literature on relationship marketing in the digital era.
subject: Articles
  topic: section
subject: experiental marketing, service quality, brand trust, repurchase intention, dan customer satisfaction
  topic: keywords
creator: Ranessa Gusvera Dyani
creator: M. Trihudiyatmanto
creator: Eni Candra Nurhayati
rights: Copyright (c) 2026 Journal of Economics, Management, and Business
date: 2026-01-17
publication date: 2026-01-17
starting page: 16
ending page: 26
doi: 10.32699/7ykbs809

The Influence of Work Discipline, Islamic Work Motivation, and Compensation on Employee Performance
type: item
description: Purpose - this study aims to determine the effect of work discipline, Islamic work motivation, and compensation on employee performance. Methods - this study uses a quantitative approach. Data collection was conducted through questionnaires with a sample of 138 people calculated using the slovin formula from a total population of 210 employees. The sample was determined using purposive sampling technique. Data were analyzed using SPSS 25 software. Result - The results showed that work discipline, Islamic work motivation, and compensation have a positive and significant effect on employee performance partially or simultaneously. Implications - this study can have implications for the development of science, as well as provide input to the management of CV Lestari Albasia Mandiri in making decisions related to employee performance.
subject: Articles
  topic: section
subject: Kinerja Karyawan, Disiplin Kerja, Motivasi Kerja Islami, Kompensasi
  topic: keywords
creator: Zeva Ega Sekarrisma
creator: Nurudin Nurudin
creator: Naili Saadah
rights: Copyright (c) 2026 Journal of Economics, Management, and Business
date: 2026-01-17
publication date: 2026-01-17
starting page: 1
ending page: 15
doi: 10.32699/f3hf5a52

Analysis of Promotion and Digital Marketing Strategies to Increase Sales
type: item
description: Purpose - This study aims to determine the influence of promotional strategy and digital marketing on increasing sales at Focus Grafika Magelang. Method - The method used was quantitative with a statistical approach, utilizing primary data through questionnaires distributed to Focus Grafika Magelang customers. The population in this study was all Focus Grafika Magelang customers, with 80 respondents selected by accidental sampling. Data were analyzed using multiple linear regression equations with SPSS version 25 software. Findings - The results showed that promotional strategy and digital marketing had a positive and significant effect on increasing sales. Promotional strategy had a positive effect on sales growth, as evidenced by a significance value of 0.000 < 0.05 and a calculated t-value of 9.214 > t-table 1.992. Digital marketing had a positive effect on increasing sales, as evidenced by a significance value of 0.001 < 0.05 and a calculated t-value of 3.573 > t-table 1.992. Implications – This research can serve as a reference for managers to increase sales by maximizing promotional strategies and optimizing the use of digital marketing.
subject: Articles
  topic: section
subject: Promotional Strategy, Digital Marketing, Sales Increase
  topic: keywords
creator: M. Trihudiyatmanto
creator: Sukardi Sukardi
rights: Copyright (c) 2025 Magna: Journal of Economics, Management, and Business
date: 2025-07-28
publication date: 2025-07-28
starting page: 56
ending page: 67
doi: 10.32699/magna.v4i2.10335

Financial Management Of Mosques Based On Sharia Financial Management By The Leadership Of The Muhammadiyah Batang Branch
type: item
description: Mosques are places of worship for Muslims worldwide. Besides their function as places of worship, mosques also serve as a means of developing the Muslim community's economy. The openness of mosques in providing information about their funds often serves as a model for other institutions. For example, in managing mosque finances, the community is informed of the amount of incoming and outgoing funds. Through this transparency, it is not uncommon to see mosque funds reaching significant amounts, prompting many mosques to strive to utilize these funds productively to support the economic development of the community. A problem that arises when mosques seek to utilize their funds productively is the lack of knowledge among mosque administrators (nazir) in managing mosque finances based on Sharia-compliant financial management. However, by recognizing the mosque's financial potential, mosques can actually facilitate community business development or provide capital under Sharia-compliant systems. This is the goal of this community service program, where the organizers will provide training to mosque administrators on Sharia-compliant financial management, enabling mosques to utilize their funds productively and contribute to the economic development of the community surrounding the mosque.
subject: Articles
  topic: section
subject: Mosque Management, Islamic Financial Management
  topic: keywords
creator: Fityani Amalia
creator: Hery Purwanto
rights: Copyright (c) 2025 Magna: Journal of Economics, Management, and Business
date: 2025-07-28
publication date: 2025-07-28
starting page: 49
ending page: 55
doi: 10.32699/magna.v4i2.10073

Pengaruh Partisipasi Penyusunan Anggaran Terhadap Kinerja Aparat Pemerintah Daerah: Dengan Variabel Moderasi Gaya Kepemimpinan, Komitmen Organisasi, Dan Budaya Organisasi
type: item
description: Tujuan - Penelitian ini bertujuan untuk menganalisis pengaruh partisipasi penyusunan anggaran terhadap kinerja aparat pemerintah daerah dengan faktor-faktor yang mempengaruhinya (studi empiris pada Pemerintah Daerah Kabupaten Wonosobo) Metode – Penelitian ini menggunakan metode penelitian kausal komparatif dengan mengidentifikasi hubungan sebab akibat antara variabel independen dan dependen. Sampel yang digunakan sebanyak 41 responden serta kuesioner sebagai alat pengumpulan data. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi berganda. Hasil - Hasil yang didapatkan dari penelitian ini menunjukkan jika partisipasi penyusunan anggaran berpengaruh secara signifikan terhadap kinerja aparat dan gaya kepemimpinan. Namun penyusunan anggaran tidak memiliki pengaruh yang signifikan terhadap komitmen organisasi dan budaya organisasi. Pemerintah perlu menyelenggarakan briefing/workshop yang didalamnya ada pemberian motivasi dan penciptaan sistem oleh pemerintah daerah dimana semua orang dapat ikut mengakses proses penyusunan anggaran dari awal hingga akhir. Implikasi – Secara teoritis penelitian ini diharapkan dapat menambah wawasan dan pengetahuan mengenai faktor-faktor yang mempengaruhi partisipasi dalam penyusunan anggaran terhadap kinerja aparat pemerintah daerah, serta juga diharapkan sebagai sarana pengembangan ilmu pengetahuan yang secara teoritis dipelajari di bangku perkuliahan. Secara praktis Hasil dari penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi Pemerintah Kabupaten Wonosobo dalam mengambil kebijakan-kebijakan yang berkaitan dengan penyusunan anggaran yang dapat meningkatkan kinerja aparat Pemerintah Daerah didalam instansi-instansi yang berada di lingkungan Pemerintah Kabupaten Wonosobo. Orisinalitas - Makalah ini melihat hubungan beberapa faktor yang mempengaruhi kinerja aparat pemerintah daerah, dengan variabel moderasi gaya kepemimpinan, komitmen organisasi dan budaya organisasi.
subject: Articles
  topic: section
subject: Anggaran
  topic: keywords
subject: Gaya Kepemimpinan
  topic: keywords
subject: Budaya Organisasi
  topic: keywords
subject: Komitmen Organisasi
  topic: keywords
subject: Variabel Moderating
  topic: keywords
creator: Widhi Pranowo
creator: Abdul Rohman
creator: Titi Chandrawati
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-07-31
publication date: 2024-07-31
starting page: 64
ending page: 83
doi: 10.32699/magna.v3i2.7963

The Influence of Trust, Product Value and Beauty Influencers on Repurchase Interest in Halal Skincare Products
type: item
description: The halalness of a product is a mandatory requirement for every consumer, especially Muslim consumers. Halal does not only include food or drinks, but halal cosmetics are also needed. Purpose - This study aims to analyze the effect of trust, product value and beauty influencers on the intention to repurchase halal skincare. Methodology - The method of data collection was done through a questionnaire. The population in this study were all consumers who bought halal skincare products. The sample required is 100 respondents using purposive sampling. This study uses multiple linear regression analysis techniques and data testing using the SPSS Statistics 25 program. Findings - The results of this study indicate that product trust and value have a positive and significant effect on the intention to repurchase halal skincare, while beauty influencers have a positive but not significant effect on the intention to repurchase halal skincare. The influence of the four variables is strong, this is indicated by the value of the coefficient of determination of 49%.
subject: Articles
  topic: section
subject: trust, product value, beauty influencer, halal skincare
  topic: keywords
creator: Nabila Tharrazana
rights: Copyright (c) 2025 Magna: Journal of Economics, Management, and Business
date: 2025-07-28
publication date: 2025-07-28
starting page: 35
ending page: 48
doi: 10.32699/magna.v4i2.10033

The Influence of Viral Marketing, Store Atmosphere, and Brand Trust on Purchasing Decisions
type: item
description: Purpose - The development of coffee shops in Wonosobo has caused competition in the coffee shop business to become increasingly fierce, business actors must of course prepare their business marketing systems properly in order to remain competitive. coffee Happy caliber. Methodology - This research is a quantitative study with a population of 104 people using quantitative data analysis techniques for data collection using questionnaires. Statistical data analysis using multiple regression analysis techniques hypothesis testing using f test and t test. Findings - The results of this study 1. Viral marketing has a significant effect on purchasing decisions at Bahagia Kalibeber coffee shop. 2 store atmosphere has a significant effect on purchasing decisions at Bahagia Kalibeber coffee shops. 3 brand trusts have a significant effect on on purchasing decisions at Bahagia Kalibeber coffee shops.
subject: Articles
  topic: section
subject: Viral Marketing, Store Atmosphere, Brand Trust, Keputusan Pembelian
  topic: keywords
creator: Alfin Setia Pamungkas
creator: Bahtiar Efendi
rights: Copyright (c) 2025 Magna: Journal of Economics, Management, and Business
date: 2025-07-28
publication date: 2025-07-28
starting page: 28
ending page: 34
doi: 10.32699/magna.v4i2.9979

SWOT and AHP Analysis in Marketing Strategy at Hotel Baby Angel Dieng, Red Doorz Partner
type: item
description: Purpose - This study aims to analyze marketing strategies to improve the marketing of the Baby Angel Dieng Mitra Red Doorz Hotel in Wonosobo, Central Java. Methodology - This study employed a qualitative approach. First, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, an Internal Factors Analysis Summary (IFAS), an External Factors Analysis Summary (EFAS), and an Analytic Hierarchy Process (AHP) analysis were used. The SWOT analysis was used to identify internal and external factors influencing the Baby Angel Dieng Mitra Red Doorz Hotel. The IFAS and EFAS were used to weight and rank these factors to determine the hotel's position within the SWOT matrix. The AHP method was then used to prioritize optimal marketing strategies. Fundings - This study indicates that the Baby Angel Dieng Mitra Red Doorz Hotel's SWOT analysis falls within quadrant I, which supports an aggressive strategy. Recommended strategies include more extensive promotions and improving the hotel's quality by increasing collaboration with third parties. Meanwhile, the AHP analysis identified that the first priority marketing strategy is strategy 5, namely by adding facilities and employees and holding training and education programs for employees. Limitations - This study has several limitations, such as not obtaining all internal data, and the rapid development of social media and technology may make the analysis less accurate due to future changes. Implications - The results of this study aim to address the issue of unmet marketing targets at Hotel Baby Angel Dieng Mitra Red Doorz and serve as input and reference material for investors considering investing in Hotel Baby Angel Dieng Mitra Red Doorz.
subject: Articles
  topic: section
subject: Marketing Strategy, SWOT Analysis, EFAS, IFAS, AHP, Hotel Baby Angel Dieng Mitra Red Doorz
  topic: keywords
creator: Nailil Mahfiroh
creator: M. Trihudiyatmanto
creator: Eni Candra Nurhayati
rights: Copyright (c) 2025 Magna: Journal of Economics, Management, and Business
date: 2025-07-28
publication date: 2025-07-28
starting page: 11
ending page: 27
doi: 10.32699/magna.v4i2.9963

The Influence of Digital Lifestyle and Personal Branding on Social Media on Students' Career Decisions
type: item
description: Purpose –This study aims to analyze the influence of digital lifestyle and personal branding on social media on students' career decisions, and to examine the role of reviews as a factor influencing both variables. Method –This research uses a quantitative approach with Partial Least Square-Structural Equation Modeling (PLS-SEM) as the analysis technique. The sample consists of 100 students selected using purposive sampling. Results – The results show that digital lifestyle and personal branding on social media have a positive and significant influence on students’ career decisions. In addition, reviews also have a positive and significant effect on both digital lifestyle and personal branding. These findings indicate that digital information and online reviews shape students’ behavioral patterns and self-image, which directly affect their career choices. Implications – This study highlights the importance of digital literacy and personal branding awareness in career development for university students. Originality – The originality of this research lies in the integration of the review variable as an initial predictor that links the influence of digital media to the career decision-making process in the digitalera.
subject: Articles
  topic: section
subject: Digital Lifestyle, Personal Branding, Social Media, Career Decision, Students
  topic: keywords
creator: Yori Nur Maysha
creator: Aina Tasya
creator: Ammara Fazilatun Nisa
creator: Syarifah Silvi Helmina Aryani
creator: Hutomo Atman Maulana
rights: Copyright (c) 2025 Magna: Journal of Economics, Management, and Business
date: 2025-07-28
publication date: 2025-07-28
starting page: 1
ending page: 10
doi: 10.32699/magna.v4i2.9832

The Influence of Viral Marketing, Brand Awareness and Satisfaction on Purchasing Decisions of Nasa Beauty Product Customers
type: item
description: Purpose - This study aims to analyze the influence of viral marketing, brand awareness, and customer satisfaction on purchasing decisions for NASA beauty products, with a case study at Stockist NASA R.508 Banjarnegara. Design/methodology/approach - This study uses a questionnaire as a data collection method with a sample of 114 respondents selected through the accidental sampling method. Respondents are customers who have made purchases at least three times at Stockist NASA R.508 Banjarnegara. The data used is primary data, with data analysis using multiple linear regression. Findings - This study explains that viral marketing, brand awareness, and customer satisfaction have a positive and significant influence on purchasing decisions for NASA beauty products. Viral marketing contributes to spreading product information widely and quickly through social media. Brand awareness helps increase customer trust and attraction to the product. Meanwhile, customer satisfaction strengthens loyalty and encourages repeat purchase decisions. Research limitations - Limitations rely on data collection through questionnaires, so there is a possibility that respondents provide answers that are very lacking in actual conditions. In addition, the scope of the study was limited to customers of NASA Stockist R.508 Banjarnegara, so the results may not be generalizable to all customers of NASA beauty products. Implications - The results of this study are expected to contribute to Stockist NASA R.508 Banjarnegara in increasing the effectiveness of marketing strategies, especially through the use of viral marketing, strengthening brand awareness, and increasing customer satisfaction to encourage purchasing decisions. In addition, this study can be a reference for similar businesses in designing more effective promotional strategies using digital platforms.
subject: Articles
  topic: section
subject: Viral Marketing, Brand Awareness, Kepuasan, Keputusan Pembelian, Stockist NASA
  topic: keywords
creator: Davit Arifin
creator: Bahtiar Efendi
creator: Heri Purwanto
creator: Muhammad Gilang Maulana Azka
rights: Copyright (c) 2025 MAGNA: Journal of Economics, Management, and Business
date: 2025-01-30
publication date: 2025-01-30
starting page: 49
ending page: 59
doi: 10.32699/magna.v4i1.9043

Peran Hubungan Komunikasi Pemasaran Dan Kepercayaan Terhadap Loyalitas Konsumen E-Commerce Shopee
type: item
description: Tujuan - Penelitian ini bertujuan untuk menjelaskan penerapan strategi hubungan komunikasi pemasaran dan kepercayaan pelanggan terhadap loyalitas pelanggan dalam e-commerce. Metode – Penelitian Metode penelitian ini menggunakan metode kuantitatif kausal. Analisis data berupa: pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Metode pengumpulan data menggunakan kuesioner dan pencatatan dokumen, yang dianalisis menggunakan regresi ganda, uji validitas, uji realibilitas. Hasil - Hasil menunjukan bahwa perusahaan melakukan strategi komunikasi pemasaran dengan mengacu kepada komunikasi pemasaran terpadu dengan melakukan proses strategi berupa: periklanan, promosi penjualan, pemasaran langsung, dan hubungan masyarkat. Dengan adanya proses strategi yang dilakukan selama ini membantu dalam meningkatkan brand awareness masyarakat luas, meningkatkan brand image perusahaan, dan meningkatkan penjualan bagi perusahaan serta kepercayaan pelanggan. Implikasi - Meningkatkan brand image dan kepercayaan pelanggan menciptakan hubungan jangka panjang yang lebih kuat dengan konsumen. Dengan menciptakan citra yang positif melalui komunikasi yang konsisten, pelanggan akan lebih loyal dan lebih cenderung untuk melakukan pembelian berulang. Orisinalitas - yang diterapkan oleh perusahaan merujuk pada cara unik dan inovatif dalam menyampaikan pesan pemasaran yang membedakan perusahaan dari pesaing di pasar. Hal ini berhubungan dengan pemilihan pendekatan, kanal, dan cara menyampaikan pesan yang tidak hanya menarik tetapi juga menciptakan kesan mendalam di benak konsumen.
subject: Articles
  topic: section
subject: Komunikasi, kepercayaan, loyalitas konsumen
  topic: keywords
creator: Agus Yudianto
creator: Bahtiar Efendi
rights: Copyright (c) 2025 MAGNA: Journal of Economics, Management, and Business
date: 2025-01-30
publication date: 2025-01-30
starting page: 75
ending page: 91
doi: 10.32699/magna.v4i1.9047

Analysis of the Influence of Service Quality, Price Perception, Location, and Promotion on the Decision to Purchase a Toyota Avanza Car
type: item
description: Objective - The purpose of this study is to determine the impact of benefit quality, cost recognition, administration, and progress on purchasing choices. Method - The population in this study were all consumers who bought and used Toyota Avanza cars (Study at PT. Nasmoco Wonosobo). The sample of this study was some consumers who bought and used Toyota Avanza cars, while the sampling technique used was total sampling, namely the entire population was used as a sample. The sample in this study amounted to 96 respondents. The data collection method for this study was interviews, questionnaires, and literature studies and data analysis methods using multiple linear regression, and data that had met the requirements were instrument testing, Classical Assumption testing, and Goodness of Fit of a Model that had been processed using the SPSS program (Statistical Package for Social Science). Result - This study shows that the variables of service quality, price perception, location and promotion have a positive and significant effect on purchasing decisions. Based on the coefficient determinant value, it is known that the three independent variables used can influence consumers in making purchasing decisions by 82.2% while the remaining 17.8% is influenced by other variables not explained in this study.
subject: Articles
  topic: section
subject: Kualitas Pelayanan, Persepsi Harga, Lokasi Promosi, Dan Keputusan Pembelian
  topic: keywords
creator: Anggun Setiawan
creator: Bahtiar Efendi
creator: Agus Yudianto
rights: Copyright (c) 2025 MAGNA: Journal of Economics, Management, and Business
date: 2025-01-30
publication date: 2025-01-30
starting page: 60
ending page: 71
doi: 10.32699/magna.v4i1.9044

The Influence of Store Image on Purchasing Decisions with Purchase Intention as an Intervening Variable
type: item
description: Purpose - This study aims to determine the effect of store image on purchasing decisions through purchase interest in Alfamart consumers in Semarang. Design/methodology/approach - This study is a quantitative study. The population in this study were Alfamart consumers in Semarang. The sampling technique used non-probability sampling with a sample size of 104 respondents. The data collection technique used a questionnaire, which had been tested for validity and reliability. The data analysis technique used to answer the hypothesis was Structural Equation Modeling (SEM). Findings - The results of this study indicate that: (1) Store image has a positive and significant effect on Purchase Interest, (2) Store Image has a positive and significant effect on Purchase Decisions through Purchase Interest, (3) Store Image has a positive and significant effect on Purchase Decisions, (4) Purchase Interest has a positive and significant effect on Purchase Decisions. This is evidenced by the Purchase Interest mediation coefficient of 1.099 which is greater than the direct effect of 0.514 so that the Purchase Interest variable is proven to be able to mediate the effect of Store Image on Purchase Decisions.
subject: Articles
  topic: section
subject: Store Image, Purchase Decision, Purchase Interest
  topic: keywords
creator: M. Trihudiyatmanto
creator: Bambang Dewantoro
rights: Copyright (c) 2025 MAGNA: Journal of Economics, Management, and Business
date: 2025-01-30
publication date: 2025-01-30
starting page: 36
ending page: 48
doi: 10.32699/magna.v4i1.8978

Determinant Factors of Turnover Intention with Organizational Commitment as a Mediating Variable
type: item
description: Objective - This study aims to determine the effect of work stress and job satisfaction variables on turnover intention through organizational commitment as a mediator. Method - This study uses a quantitative research method. The population in this study were 30 employees of LKMS BTM Surya Amanah Temanggung. The sampling technique used was total sampling, namely a sampling technique with the entire population, namely 30 employees of LKMS BTM Surya Amanah Temanggung as respondents. Data collection used observation and questionnaires. The data obtained were then analyzed using the Structure Equation Modeling (SEM) analysis technique with the Partial Least Square (PLS) approach through SmartPLS 4.0 software. Results - The results of the study showed that work stress had a positive effect on turnover intention, job satisfaction did not affect turnover intention, work stress did not affect organizational commitment, job satisfaction had a positive effect on organizational commitment, organizational commitment did not affect turnover intention, and organizational commitment was unable to mediate work stress and job satisfaction on turnover intention of LKMS BTM Surya Amanah Temanggung employees. Implications - This study uses data from employees of LKMS BTM Surya Amanah Temanggung. Originality - This paper examines the relationship between several factors that influence employee turnover intention at LKMS BTM Surya Amanah Temanggung. The number of employees who do turnover retention illustrates the organizational commitment of employees of LKMS BTM Surya Amanah in Temanggung.
subject: Articles
  topic: section
subject: Job Stress, Job Satisfaction, Organizational Commitment, Turnover Retention
  topic: keywords
creator: Fida Yuyun Nur Safaah
creator: Mila Fursiana Salma Musfiroh
creator: Titik Hinawati
rights: Copyright (c) 2025 MAGNA: Journal of Economics, Management, and Business
date: 2025-01-30
publication date: 2025-01-30
starting page: 20
ending page: 35
doi: 10.32699/magna.v4i1.7894

The Influence of Transformational Leadership and Work-Life Balance on Organizational Citizenship Behavior with Job Satisfaction as an Intervening Variable
type: item
description: Purpose - This study aims to determine the Influence of Transformational Leadership and Work Life Balance on Organizational Citizenship Behavior with job satisfaction as an Intervening variable at PT. Tunas Madukara Indah 2 Wonosobo. Design/methodology/approach - This study is a quantitative study. The sampling technique uses random sampling technique with a population of 360 employees and obtains a sample of 187 employees. This study uses an analysis tool, namely SmartPLS 4.1.0.9. Findings - Transformational Leadership has a negative effect on Organizational Citizenship Behavior, Work life balance has a positive and significant effect on Organizational Citizenship Behavior, Transformational Leadership has a positive and significant effect on Job Satisfaction. Work Life Balance has a positive and significant effect on job satisfaction. Job Satisfaction has a positive and significant effect on Organizational Citizenship Behavior. Job Satisfaction has a positive and significant effect in mediating the effect of Transformational Leadership on Organizational Citizenship Behavior. Job Satisfaction has a positive and significant effect in mediating the effect of Work Life Balance on Organizational Citizenship Behavior.
subject: Articles
  topic: section
subject: Kepemimpinan Transformasional, Work Life Balance, Organizational Citizenship Behavior, Kepuasan Kerja
  topic: keywords
creator: Hana Sabrina
creator: M. Trihudiyatmanto
creator: Heri Purwanto
rights: Copyright (c) 2025 MAGNA: Journal of Economics, Management, and Business
date: 2025-01-30
publication date: 2025-01-30
starting page: 1
ending page: 19
doi: 10.32699/magna.v4i1.8972

Analisis Dimensi Elektronic Word of Mouth Terhadap Keputusan Berkunjung Ke Tempat Wisata TRMS Serulingmas
type: item
description: Tujuan - Penelitian ini bertujuan menemukan pengaruh dimensi word of mouth terhadap keputusan berkunjung ke tempat wisata TRMS Serulingmas, dengan survei yang dilakukan pada pengunjung wisata TRMS Serulingmas Kabupaten Banjarnegara. Metodologi - Teknik pengambilan sampel dengan menggunakan metode insidental sampling, dimana sampel yang terpilih adalah 116 orang pengunjung wisata TRMS Serulingmas Kabupaten Banjarnegara. Data diolah menggunakan metode uji statistik regresi linier berganda. Hasil - Hasil penelitian ini membuktikan bahwa variabel intensity dengan nilai Sig 0,003<0,005, variabel valence of opinion positive dengan nilai sig. 0,015<0,05, dan variabel content dengan sig. 0,021<0,05 memiliki pengaruh signifikan terhadap keputusan berkunjung pada wisata TRMS Serulingmas Kabupaten Banjarnegara. Keterbatasan – Peneliti sudah berusaha yang sebaik mungkin untuk memperoleh hasil yang valid dan rinci dalam penelitian ini, namun penulis tidak dapat memastikan kebenaran data yang diperoleh hanya dengan observasi dan membagikan kuesioner kepada responden, sehingga memungkinkan responden dalam memberikan jawaban yang kurang memahami. Agenda Peneliti Menadatang - Untuk penelitian yang akan datang perlu cara lain untuk pengisian kuesioner sehingga responden yang mengisi dapat sesuai degan karakteristik dan dapat mengisi dengan tepat untuk mendapatkan data yang valid.
subject: Articles
  topic: section
subject: Dimensi Word of mouth, intensity, valence of opinion positive, content dan Keputusan berkunjung.
  topic: keywords
creator: Ari Pranaditya
creator: M. Trihudiyatmanto
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-07-31
publication date: 2024-07-31
starting page: 84
ending page: 97
doi: 10.32699/magna.v3i2.8100

Peran Ekonomi Sirkular, Transisi Energi, Ketatnya Kebijakan Lingkungan, dan Tekanan Rantai Pasokan terhadap Emisi CO2 di Negara-negara Berkembang
type: item
description: Tujuan - Penelitian ini menguji pengaruh ekonomi sirkular terhadap pertumbuhan emisi CO2 dengan mempertimbangkan peran transisi energi, ketatnya kebijakan iklim, industrialisasi, dan tekanan rantai pasokan dari tahun 1997 hingga 2020. Metode – menggunakan panel kuantil Autoregressive Distributed Lags (QARDL). Kami menggunakan asosiasi kointegrasi dalam jangka panjang di antara variabel-variabel tersebut, dan hasil dari kedua model tersebut mengonfirmasi hal ini. Hasil - Temuan mengungkapkan bahwa ekonomi sirkular dan ketatnya kebijakan iklim berdampak negatif signifikan terhadap emisi karbon. Di sisi lain, transisi energi, industrialisasi, dan tekanan rantai pasokan sangat penting dalam menentukan emisi CO2 baik dalam jangka pendek maupun jangka panjang. Temuan lebih lanjut mengeksplorasi bahwa daur ulang limbah kota lebih signifikan pada kuantil rata-rata dan kuantil atas 90% dibandingkan kuantil bawah. Implikasi - hasil empiris dari studi ini memberikan wawasan bagi pembuat kebijakan di negara-negara maju dan pasar berkembang untuk menjaga keseimbangan antara ekonomi sirkular, transisi energi, ketatnya kebijakan lingkungan, dan tekanan rantai pasokan guna mengurangi emisi CO2 tanpa menghentikan pertumbuhan ekonomi dan pembangunan berkelanjutan. Selain itu, implikasi praktis dilaporkan melalui perspektif netralitas karbon dan perubahan struktural. Orisinalitas – Penelitian ini mengamati proses kebijakan dan ekonomi sirkular dalam kurun waktu yang cukup panjang melalui pendekatan analisis ARDL.
subject: Articles
  topic: section
subject: ekonomi sirkular
  topic: keywords
subject: transisi energi
  topic: keywords
subject: rantai pasokan
  topic: keywords
subject: emisi karbon
  topic: keywords
subject: panel QARDL
  topic: keywords
creator: Ali Akbar Anggara
creator: M. Elfan Kaukab
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-07-31
publication date: 2024-07-31
starting page: 47
ending page: 63
doi: 10.32699/magna.v3i2.7907

Pengaruh Pengembangan Karir, Kompensasi, Budaya Organisasi, dan Work Environment Terhadap Loyalitas Karyawan
type: item
description: Tujuan - Penelitian ini bertujuan untuk mengetahui Pengaruh Pengembangan Karir, Kompensasi, Budaya Organisasi, Work Environment berpengaruh terhadap Loyalitas Karyawan pada PT. Tunas Madukara Indah 2 Wonosobo. Metodologi – Penelitian ini merupakan penelitian kuantitatif deskriptif. Populasi dalam penelitian ini adalah karyawan PT. Tunas Madukara Indah 2 Wonosobo dengan jumlah 553 dan sampel dalam penelitian ini sebanyak 232 sampel diambil dengan menggunakan rumus slovin. Analisis data dalam penelitian ini menggunakan analisis statistik deskriptif, uji kualitas data, uji f, uji asumsi klasik, uji hipotesis dengan metode regresi linier berganda, dan uji determinasi. Hasil - Penelitian ini menunjukkan bahwa variabel Pengembangan Karir, Kompensasi, Budaya Organisasi, Work Environment berpengaruh positif terhadap Loyalitas Karyawan pada PT. Tunas Madukara Indah 2 Wonosobo. Keterbatasan – Pengumpulan data dalam penelitian ini menggunakan kuesioner, sehingga dimungkinkan jawaban responden sesuai dengan pemahaman responden dan bersifat subjektif Implikasi – Diharapkan dapat bermanfaat bagi PT. Tunas Madukara Indah Wonosobo dalam bidang Sumber Daya Manusia dan dapat meningkatkan dan membantu perusahaan dalam menciptakan lingkungan kerja yang lebih produktif, berkelanjutan dan menumbuhkan rasa loyalitas/setia terhadap perusahaannya.
subject: Articles
  topic: section
subject: Pengembangan Karir
  topic: keywords
subject: Kompensasi
  topic: keywords
subject: Budaya Organisasi
  topic: keywords
subject: Work Environment
  topic: keywords
subject: Loyalitas Karyawan
  topic: keywords
creator: Diana Anggraeni
creator: M. Elfan Kaukab
creator: Bahtiar Efendi
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-07-31
publication date: 2024-07-31
starting page: 31
ending page: 46
doi: 10.32699/magna.v3i2.7891

Pengaruh Kualitas Produk, Lokasi, Promosi, Kepuasan Pelanggan, Dan Kualitas Pelayanan, Terhadap Keputusan Pembelian
type: item
description: Tujuan - Penelitian ini bertujan untuk membuktikan pengaruh kualitas produk, lokasi, promosi, kepuasan pelanggan dan kualitas pelayanan terhadap keputusan pembelian pada pelanggan jipang di Besani, Wonosobo. Metodologi - Sampel dalm penelitian ini sebanyak 170 orng responden. Data dikumpulkan dengn kuesioner yng telah diuji Valditas dan Uji ReliabiIlitas, Uji F, pengujian asumsIi klasik, uji normalitas, multikoliniaritas, Uji heterokedastisitas, uji hipotesis, Uji t dan R square. Hasil penelitian ini dianalisis dengan analisis regresi linier berganda. Hasil - Hasil penelitian ini menunjukan bahwa kualitas produk, lokasi, promosi, kepuasan pelanggan dan kualitas pelayanan berpengaruh positif terhadap keputusan pembelian pada pelanggan jipang di Besani, Wonosobo, kualitas produk memiliki nilai signifikan 0000 < 0,05 dan memiliki nilai thitung sebesar = 5,640 > ttabel sebesar = 1,97445 pada tingkat signifikan 0,05. Lokasi memiliki nilai signifikan 0,006 < 0,05 dan memiliki nilai thitung = 2,776 > ttabel = 1,97445 pada tingkat signifikan 0,05. Promosi memiliki nilai signifiIkan 0,007 < 0,05 dan memiliki nilai thitung sebesar = 2,720 > ttabel sebesar = 1,97445 tingkat signifikan 0,05. Kepuasan pelanggan memiliki nilai signifikan 0,046 < 0,05 dan memiliki nilai thitung sebesar = 2,008 > ttabel sebesar = 1,97445 tingkat signifikan 0,05. Kualitas pelayanan memiliki nilaiI signifikan 0,045 < 0,05 dan memiliki nilai thitung sebesar = 2,017 > ttabel sebesar = 1,97445 tingkat signifikan 0,05.
subject: Articles
  topic: section
subject: KualiItas Produk, Lokasi, PromosiI, Kepuasan Pelanggan, Kualitas Pelayanan, Keputusan Pembelian
  topic: keywords
creator: Nahdia Lini
creator: Bahtiar Efendi
creator: Heri Purwanto
creator: Agus Yudianto
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-07-31
publication date: 2024-07-31
starting page: 23
ending page: 30
doi: 10.32699/magna.v3i2.7884

Pengaruh Kompensasi Dan Pengembangan Karier Terhadap Turnover Intention Karyawan Dengan Komitmen Organisasional Sebagai Variabel Intervening
type: item
description: Tujuan - Penelitian ini bertujuan untuk menganalisis pengaruh kompensasi dan pengembangan karier terhadap turnover intention karyawan dengan komitmen organisasional sebagai variabel intervening (studi kasus pada Koperasi Simpan Pinjam (KSP) Bina Usaha Utama Cabang Sokaraja). Metodologi - Penelitian ini menggunakan pendekatan kuantitatif. Populasi pada penelitian ini yaitu karyawan Koperasi Simpan Pinjam (KSP) Bina Usaha Utama Cabang Sokaraja. Sampel yang digunakan sebanyak 40 responden serta kuisioner sebagai alat pengumpulan data responden. Metode analisis yang digunakan dalam penelitia ini menggunakan partial least square (PLS) dengan uji koefisien outer dan inner model. Hasil - Kesimpulan dari hasil penelitian ini adalah kompensasi, pengembangan karier dan komitmen organisasional berpengaruh negatif dan signifikan terhadap turnover intention. Komitmen organisasional tidak mampu memediasi pengaruh kompensasi terhadap turnover intention. Komitmen organisasional mampu memediasi pengaruh pengembangan karier terhadap turnover intention. Dapat disimpulkan bahwa pihak manajemen Koperasi Simpan Pinjam (KSP) Bina Usaha Utama Cabang Sokaraja perlu menerapkan berbagai kebijakan yang tepat untuk mengurangi turnover intention karyawan. Implikasi - Secara teoritis, penelitian dilakukan untuk membandingkan teori yang sudah dipelajari dengan kenyataan yang ada di lapangan agar dapat memberikan tambahan pemikiran mengenai kajian sumber daya manusia dengan harapan penelitian ini dapat berguna bagi pengembangan teori-teori sebelumnya mengenai turnover intention karyawan, kompensasi, dan pengembangan karier serta komitmen organisasional. Secara praktis, Hasil penelitian diharapkan dapat menjadi referensi pengambilan keputusan dalam koperasi, dapat memberikan informasi menyangkut pentingnya mengendalikan turnover intention karyawan, dapat memberikan pemikiran perusahan untuk meminimalisir turnover dengan meningkatkan kompensasi dan pengembangan karier dengan komitmen oraganisasional …
subject: Articles
  topic: section
subject: Kompensasi, Pengembangan karier, Komitmen organisasional, dan Turnover intention.
  topic: keywords
creator: Adelia Oktaviana
creator: Eni Candra Nurhayati
creator: M. Trihudiyatmanto
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-07-31
publication date: 2024-07-31
starting page: 1
ending page: 22
doi: 10.32699/magna.v3i2.7871

Analisis Kepuasan Konsumen Pada E-Commerce
type: item
description: Tujuan - Penelitian ini bertujuan untuk membuktikan pengaruh kualitas sistem, layanan, dan keamanan terhadap kepuasan konsumen pada Tokopedia. Metodologi - Populasi dalam penelitian ini adalah mahasiswa fakultas ekonomi dan bisnis Universitas Sains Al-Qur’an yang berjumlah 81 mahasiswa dari tiga jurusan yang berbeda. Teknik pengumpulan data menggunakan kuesioner online melalui google form yang telah diuji validitas dan realibilitasnya. Teknik analisis data yang digunakan untuk menjawab hipotesis adalah Regresi Linear Berganda. Hasil - Hasil penelitian ini menunjukkan bahwa variabel kualitas sistem dan layanan berpengaruh signifikan terhadap variabel kepuasan konsumen, sedangkan variabel keamanan tidak berpengaruh signifikan terhadap kepuasan konsumen. Hal ini dapat dibuktikan dengan kualitas sistem yang memiliki t hitung 3,434 dengan nilai signifikan 0,001 < 0,05. Layanan dibuktikan dengan t hitung 5,224 dengan nilai signifikan 0,000 < 0,05. Dan Keamanan dibuktikan dengan t hitung 0,090 dengan nilai signifikan 0,315 > 0,05. Implikasi – Penelitian ini diharapkan menjadi rujukan bagi penelitian – penelitian sejenis yang membahas tentang ecommerce. Orisinilitas – Penelitian ini merupakan yang pertama membahas pengaruh kualitas sistem, layanan, dan keamanan terhadap kepuasan pelanggan ecommerce pada konsumen mahasiswa UNSIQ.
subject: Articles
  topic: section
subject: Kualitas Sistem
  topic: keywords
subject: Layanan
  topic: keywords
subject: Keamanan
  topic: keywords
subject: Kepuasan Konsumen
  topic: keywords
creator: M. Trihudiyatmanto
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-01-29
publication date: 2024-01-29
starting page: 48
ending page: 62
doi: 10.32699/magna.v3i1.6794

Pengaruh Lifestyle, Service Quality, Price Perception, Dan Brand Image Terhadap Kepuasan Pelanggan
type: item
description: Tujuan - Penelitian ini bertujuan untuk membuktikan pengaruh Lifestyle, Service Quality, Price Perception, dan Brand Image terhadap Kepuasan Pelanggan. Metode - Populasi dalam penelitian ini adalah pelanggan Owl Barbershop Di Desa Semayu dengan sempel sebanyak 80. Teknik pengumpulan data menggunakan kuesioner. Teknik analisis data menggunakan regresi linier berganda, uji asumsi klasik, uji F, uji t, dan uji koefisien determinasi (R square). Pengolahan data menggunakan SPSS 20. Hasil - Hasil peenelitian ini menunjukkan bahwa Lifestyle berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Service quality tidak berpengaruh terhadap kepuasan pelanggan. Price perception tidak berpengaruh terhadap kepuasan pelanggan. Brand image berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Keterbatasan - Penelitian ini menggunakan data kuesioner yang dibagikan kepada responden berjumlah 80 dan kuesioner kembali 80. Agenda penelitian yang akan datang – peneliti selanjutnya dapat memperluas indikator dan lebih bervariasi sesuai dengan situasi dan objek penelitian.
subject: Articles
  topic: section
subject: Lifestyle, Service Quality, Price Perception, Brand Image, dan Kepuasan Pelanggan
  topic: keywords
creator: Muhammad Gilang Maulana Azka
creator: Fiqi Nurhidayat
creator: Agus Putranto
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-01-29
publication date: 2024-01-29
starting page: 63
ending page: 73
doi: 10.32699/magna.v3i1.6798

Karimah Work Ambition : Solusi Peningkatan Knowledge Application Melalui Self Efficacy
type: item
description: Penelitian ini bertujuan untuk mengeksplorasi teori resource based theory yaitu sumber daya manusia yang terdiri dari personal attributes berupa karimah work ambition yang mampu meningkatkan kemauan individu untuk memanfaatkan pengetahuan tanpa keluar dari nilai-nilai Islam. Penelitian ini menggunakan metode Structure Partial Least Square (PLS-SEM). Populasi pada penelitian ini adalah siswa pada program studi Manajemen Transportasi Perkeretaapian PPI Madiun sebanyak 66 orang. Teknik sampling yang digunakan adalah Teknik Non Probability yaitu dengan sampling jenuh (sensus). Hasil penelitian ini berdasarkan analisis data menunjukkan bahwa karimah work ambition berpengaruh secara langsung dan tidak langsung terhadap knowledge application melalui self efficacy. penelitian ini akan bekontribusi pada pengembangan teori dan literatur mengenai karimah work ambition. Selain itu secara manajerial penelitian ini akan bermanfaat untuk memberikan pemahaman kepada para manajer bagaimana untuk menumbuhkan kemauan individu dalam menggunakan pengetahuan yang dimiliki. Pengetahuan yang dimiliki individu penting dalam rangka meningkatkan eksistensi perusahaan. Individu yang memiliki pengetahuan yang superior belum bisa menjadi aset stratejik jika perusahaan belum bisa memanfaatkan pengetahuan yang dimiliki.
subject: Articles
  topic: section
subject: karimah work ambition
  topic: keywords
subject: knowledge application
  topic: keywords
subject: self efficacy
  topic: keywords
creator: Alfian Yuda Prasetiyo
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-01-29
publication date: 2024-01-29
starting page: 39
ending page: 47
doi: 10.32699/magna.v3i1.6749

Pengaruh Kompetensi Dan Motivasi Terhadap Kinerja UMKM Dengan Inovasi Produk Sebagai Variabel Mediasi
type: item
description: Tujuan - Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi dan motivasi terhadap kinerja UMKM dengan inovasi produk sebagai variabel mediasi (studi pada sektor UMKM makanan dan minuman bersertifikat halal di Kabupaten Wonosobo). Metedologi - Penelitian ini merupakan penelitian dengan menggunakan pendekatan kuantitatif, berdasarkan tingkat penjelasan, maka jenis penelitian ini merupakan penelitian asosiatif atau penelitian yang menguji pengaruh antar variabel. Jumlah sampel yang diambil 110 responden dari Populasi 670 pelaku UMKM yang sudah bersertifikat halal di lingkungan wilayah Kabupaten Wonosobo. Pengambilan sampel menggunakan model non probability sampling dengan teknik purposive sampling. Pengumpulan data responden dengan menggunakan kuesioner google form. Analisis data menggunakan SEM pada software AMOS. Hasil - Penelitian ini menunjukkan bahwa kompetensi tidak berpengaruh terhadap inovasi produk, motivasi berpengaruh positif dan signifikan terhadap inovasi produk, kompetensi berpengaruh positif dan signifikan terhadap kinerja UMKM, motivasi berpengaruh positif dan signifikan terhadap kinerja UMKM, dan inovasi produk berpengaruh positif dan signifikan terhadap kinerja UMKM. Implikasi - Penelitian ini menggunakan data UMKM sektor makanan dan minuman yang sudah bersertifikat halal di Kabupaten Wonosobo. Hasil penelitian ini dapat dijadikan referensi pada pelaku UMKM sektor makanan dan minuman agar bisa meningkatkan kinerjanya dan dapat bersaing pada pemasaran global. Kata kunci: Kompetensi, Motivasi, Inovasi Produk, Kinerja UMKM
subject: Articles
  topic: section
subject: Kompetensi, Motivasi, Inovasi Produk, Kinerja UMKM
  topic: keywords
creator: Dwi Endah Nuraini
creator: Supriyono Supriyono
creator: Mamik Indaryani
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-01-29
publication date: 2024-01-29
starting page: 25
ending page: 38
doi: 10.32699/magna.v3i1.6662

Analisis Dimensi Faktor Psikologis Terhadap Keputusan Pembelian
type: item
description: Tujuan – Penelitian ini bertujuan untuk membuktikan pengaruh Faktor Psikologis yang meliputi Motivasi, Persepsi, Pembelajaran, dan Sikap terhadap Keputusan Pembelian (Studi Kasus pada konsumen Swalayan United Mart Kalikajar). Metodologi – Penelitian ini merupakan penelitian kuantitatif deskriptif. Populasi penelitian ini adalah konsumen Pembalut Laurier pada Swalayan United Mart Kalikajar. Teknik pengambilan sampel pada penelitian ini menggunakan indikator variabel dengan jumlah sampel sebanyak 80 responden. Teknik analisis data yang digunakan untuk menjawab hipotesis ini adalah Regresi Linear Berganda. Hasil – penelitian ini menunjukan bahwa Motivasi, Persepsi, Pembelajaran, dan Sikap berpengaruh terhadap Keputusan Pembelian (Studi Kasus pada konsumen Swalayan United Mart Kalikajar). Hal ini dapat dibuktikan dengan motivasi dengan nilai thitung (2,273) > ttabel (1,99210) dan tingkat signifikansi 0,026. Persepsi dengan nilai thitung (2,809) > ttabel (1,99210) dan tingkat signifikansi 0,006. Pembelajaran dengan nilai thitung (3,533) > ttabel (1,99210) dan tingkat signifikansi 0,001. Sikap dengan nilai thitung (5,698) > ttabel (1,99210) dan tingkat signifikansi 0,000 lebih kecil dari 0,05. Keterbatasan – Pengumpulan data dalam penelitian ini menggunakan kuesioner. Deangan demikian penelitian ini bergantung pada kemampuan responden dalam memahami setiap pertanyaan. Agenda Penelitian Yang Akan Datang – Penelitian selanjutnya diharapkan dapat mengembangkan penelitian ini dengan menambahkan variabel dan indikator lain, baik mengganti atau menambah variabel lain, serta alat ukur yang lebih baik.
subject: Articles
  topic: section
subject: Motivasi, Persepsi, Pembelajara, Sikap, Keputusan pembelian
  topic: keywords
creator: Afifah Farrah Dania
creator: M. Trihudiyatmanto
creator: Heri Purwanto
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-01-29
publication date: 2024-01-29
starting page: 9
ending page: 24
doi: 10.32699/magna.v3i1.6643

The Role of Sustainable Megamerger Logistics Practices as a Mediator of the Relationship between Human Factors and Company Efficiency: Development of a Theoretical Concept
type: item
description: Objective - The purpose of this study is to explore the concept of sustainable megamerger logistics practices and how these variables mediate the influence of human factors on company efficiency interacting with the concept Method - This study was conducted by mapping the theory of socio-ecological interdegradation into a general framework of the conceptual map of the study. Results - This study produces a research proposition, namely that good human factors will encourage regular maintenance, fuel economy, use of eco-driving, smooth acceleration, reduction of idle conditions, efficient route selection, turning off the engine at red lights, use of original oil, and more regular filter changes after the merger so as to encourage the efficiency of the merged company. Implications - This study will contribute to the literature on sustainable supply chains. Originality - This study highlights the importance of internal integration for sustainable megamerger logistics practices and sustainable company efficiency improvements. Second, that environmentally conscious human factors lead to sustainable megamerger logistics practices that improve company efficiency. Third, normative pressures placed on companies can encourage companies to become sustainable. Fourth, sustainable megamerger logistics practices should not ignore inter-organizational and intra-organizational aspects. Fifth, sustainable megamerger logistics practices are essential factors to drive the efficiency of companies that carry out megamergers.
subject: Articles
  topic: section
subject: Praktik Logistik
  topic: keywords
subject: Megamerger
  topic: keywords
subject: Efisiensi Perusahaan
  topic: keywords
subject: Pengembangan Konsep Baru
  topic: keywords
creator: M. Elfan Kaukab
rights: Copyright (c) 2024 MAGNA: Journal of Economics, Management, and Business
date: 2024-01-29
publication date: 2024-01-29
starting page: 1
ending page: 8
doi: 10.32699/magna.v3i1.5822