Digital Green Marketing and Product Innovation: Strategies to Enhance Generation Z’s Purchase Intention toward Sustainable MSMEs. Journal of Economics, Management, and Business, [S. l.], v. 5, n. 2, p. 82–92, 2026. DOI: 10.32699/nwmvy724. Disponível em: https://ojs.unsiq.ac.id/index.php/magna/article/view/12542. Acesso em: 21 sep. 2026.