The Influence of Viral Marketing, Store Atmosphere, and Brand Trust on Purchasing Decisions: (Study at Bahagia Kalibeber Coffee Shop). Journal of Economics, Management, and Business, [S. l.], v. 4, n. 2, p. 28–34, 2025. DOI: 10.32699/magna.v4i2.9979. Disponível em: https://ojs.unsiq.ac.id/index.php/magna/article/view/9979. Acesso em: 27 may. 2026.